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Affiliate marketing can be a great way to build stronger relationships with customers and other businesses that you admire within your product niche. From these people, you can gain valuable insights into customer experiences surrounding your products and learn new strategies for growing your business. This is just a basic template for how to start affiliate marketing. Now, it’s time to try it out for yourself. We’re sure that once you get the hang of it, you’ll come to realize that the sky’s the limit when it comes to making the most out of this lucrative marketing channel.
With the focus on simplicity and automation, Shopify is a robust platform that allows creating an affiliate program in a couple of clicks. It is easy to find new partners, contact them and expand your affiliate network while focusing on other business processes. You can track your success, modify commission rates, and grow your partnership network with minimum effort.
Building a solid presence on social media is a gradual process. You must select the appropriate channels and build a genuine following there. And you must stick to a disciplined posting strategy that deepens your influence as you promote your products or services. To gauge your progress, use tracking parameters to determine which social media selling tactics work best for you. Through a steady and disciplined approach and being responsive to metrics, you will establish a foothold that will burnish your brand online, leading to a more loyal following and more commissions.
Facebook is seen as your company’s second website. The way the business pages are organized allow you to put pretty much all information a potential customer or follower needs to know about your business on the page. This means it’s likely that your Facebook Page is going to be your customer’s first stop when checking out your social media profiles.
Hi Peter, I personally have never tried promoted pins on Pinterest but it’s on my to-do list. I’ve heard mixed reviews (they made some changes back in June or July on ads that seem to favour bigger companies). I have heard however that if you promote a pin, your whole account gets a bit of a lift. I would definitely recommend giving it a go with a small dollar amount to see if it works, I think I will try too and will report back!
I recommend that you start with affiliate marketing first in order to identify the vertical/product that you want to pursue. You will want to use native advertising as it is the best and most efficient way to drive traffic to your landing pages. There are many native advertising networks each with their own strengths, though I recommend finding a platform which allows you to aggregate your media buy under one account. These aggregator platforms also offer CPA optimization tools and also offer much better personal support.
There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
According to the Federal Trade Commission (FTC), you must disclose that you’re an affiliate anytime you promote affiliate products. Why? It’s to protect consumers from being misled. If they know you’re getting paid, they can make a more informed decision about whether to buy a product. Let’s say someone recommends you buy a DJI Mavic Pro drone, raving about all the amazing features. You’re immediately interested. Then you learn that the recommender is a brand ambassador for DJI. Wouldn’t that make scrutinize what they said? Maybe do more research? That’s the point of disclosures.
The tricky thing with Instagram is that it doesn’t allow links in your posts. I mean, you can put a link in your post, it just won’t work. Of course, you can tell your audience to copy and paste, but that would mean they have to copy the link, close Instagram, go to their browser… Too much work! It’s much easier to click a link and be done with it.
Make sure your social media accounts stay active. The more active you are, the more exposure you will get and the more followers you will naturally acquire over time. Also be sure to stay active in the commenting sections. If someone replies to a tweet or an image on Facebook, be sure to respond. This helps to build a community of followers that you can interact with and build trust. As an affiliate marketer, your ultimate goal is to make money. But is it easier to sell products and services to strangers or people you talk to on a regular basis? In addition to the monetary potential, interacting with people in your niche industry helps you to get inside the minds of your target audience. You can learn what they want, what they don’t like, and what they wish already existed. The more you learn about your target audience, the better you will become at marketing to them and showing them products or services that will actually make their lives better or easier.
If you’re scratching your head wondering what affiliate marketing is, no worries! I, too, had never heard of affiliate marketing until about 9 months ago. Now, it’s one of my main sources of income. In a nutshell, affiliate marketing is when you promote the products of other companies to earn a commission on sales. Let’s say you love MAC Cosmetics and run a makeup blog. You can sign up for MAC’s affiliate program and get a unique link you’ll use to promote your favorite foundations, brushes, lipsticks, and so on. If someone purchases some lipsticks through your link, you earn a percentage of the sale. Affiliate commissions typically range between 3%-40%.
"Social media affiliate marketing often provides a community feel," explains Murphy. "An example of this is mums who publish deals for other mums." Social media has become the new community center, or coffee shop - it's somewhere in which people spend a lot of their spare time, and form friendships sometimes greater than those they have in the offline world.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.