Let’s start by discussing a common point of confusion: the difference between buying ads and influencer marketing. Influencer marketing relies on the utilization of brand advocates to drive your message to the larger market in an organic way. It zeroes in on those people with the largest social followings who have “influence” over your intended target audience, shaping marketing strategy involving those key influencers. Paid social, unlike free social such as a brand’s internal Facebook page or a Twitter account, involves paid banner, pop-up, and sidebar ads to boost your website presence across third party platforms. By targeting the specific audience the campaign seeks to reach using a range of tools broken down by audience “categories” (gender, region, age, preferences, and other demographics), paid social delivers your product’s message into the hands of your customers or potential customers in an effective and efficient manner. Here is a breakdown of the types of paid ads you should be aware of, with a focus on the benefits of social media advertising:

There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
Hootsuite and Buffer are multi-platform applications with which you can plan when to post things through scheduling them, and decide to which channel each post should go. Both offer advice as to when the best time is to post, or let you decide for yourself.Most of the biggest social networks are covered by both, although as they are freemium (some features are free, some paid), you'll need to decide what core features you need in order to promote your site and brands on social media. For a small-scale affiliate with a few stories per week and two or three social channels, the free versions of Buffer and Hootsuite are probably sufficient.
That’s right, although you might see YouTubers using much nicer (and expensive equipment) such as Pat Flynn, this is not a requirement. In fact, we highly recommend you use what you have first to decide if using YouTube for affiliate marketing is a strategy you like. If not, then you won’t have wasted any money. As with everything else, I don’t recommend you put time and effort into anything unless you actually enjoy it. Play to your strengths! If it is something you enjoy, though, then you can make an informed decision on what equipment you might want to upgrade to eventually.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.

Basically, you’re just recommending certain products through your YouTube videos and when people click on your affiliate links and purchase products from the merchant, you get a commission from each of the sales you generate. There are many affiliate programs in which you can participate – for instance, Amazon and Apple Store have affiliate programs that allows you to earn commission by promoting their products.
This step is probably the most important one. Depending on the affiliate program, you must understand what constitutes a proper affiliate link. With Amazon, they make it easy. As long as your affiliate ID is in the query string parameters, the referrals will be tracked to your account. The query string parameter looks like this: tag=wwwsimplyidea-20
I am brand new to Twitter. As a fellow affiliate and owner of an Advertising Web site, i am not sure what to think about twitter as yet? I would like to be able to be constructive and add value to those people that need help establishing there own campains or affiliate selling. If anyone decides they would like to check my site and see if there is a product or tool that you would like to use then go for it.
In recent years, Instagram became The Place for affiliate marketing. You may believe that Instagram is only meant for visual products like clothes and make-up, but you’ll be surprised to learn that the biggest Instagram influencer is @dailydose – an account that mostly posts inspirational and motivational quotes. Not the most visually rich content, huh? So even if you have a website dedicated to startups, you can post anything as long as it’s somehow related to business and technology. The general advice would be to post twice a day, and post Instagram Stories 8-10 times a day.

StudioPress is a WordPress hosting service and framework that is designed to make setting up and running a WordPress site much simpler and easier. StudioPress comes with its own unique themes and SEO tools, collectively known as the “Genesis framework.”. Their affiliate program is solely for referrals to pay for a StudioPress framework account or buying a StudioPress theme. Previously, the affiliate program also included web hosting, but this is now managed separately by StudioPress’s owner, WPEngine.
Another one of the highest paying and most popular dating affiliate programs is eHarmony, which is based on the actual earnings that can be made from each referred sale. Up to $188 can be made from a single sale. In general, the members at eHarmony are typically looking to find serious long term relationships, so many of them are willing to pay extra to find similar people.
For all the growth in affiliate marketing, the researchers found that less than 1% of videos and pins in their random sample had affiliate links attached to them. Some categories had a significantly higher percentage of affiliate links though, such as science and technology videos on YouTube which averaged 3.61% and women’s fashion on Pinterest, which had a rate of 4.62%.
Colmex Pro is the leading European Regulated CFD Broker. Offering Tier 2 CFD’s, as well as Live Equities, Indices, Commodities, Futures, and Forex, Colmex Pro offers nearly every investment vehicle available on the US Stock Market to international day traders. Coupled with their partner’s educational packages and trade room access Colmex Pro offers investors the best opportunity to grow and learn how to day trade successfully. CPA up to $1000

Yet, if you are still not sold on the payoffs of offering high commissions, remember that your affiliates are not just bringing you sales, they’re bringing you customers. You’ll have access to people who you can re-market to time and time again. Repeat customers have a 60-70% higher chance of buying from you compared to a first time customer, and they also give your store more word of mouth marketing. Thus, it’s best to do what you can to foster a strong, mutually beneficial business relationship with them.
Book mail and a book haul! Thank you very much @berkleypub for sending me a free copy of Vox to review! Gonna be reading this dystopian read this month! 🙌 . Hunger by Roxane Gay has been on my radar FOREVER so I was thrilled when @willoughbybooks chose it as my last subscription book! I’m very sad that my two year subscription has ran out but I’ll be resubscribing when I get a full time job 😍 and if you want to subscribe in the mean time, use the link in my bio to save 10%! #affiliate . The other three are charity shop finds from my outing this morning! I can’t resist picking up Toni Morrisons now and the other two just caught my eye. Idaho is described as a raw family drama and The L-Shaped Room is the account of a pregnant single girl in 1950s London! . I would love to hear your thoughts if you’ve read any of these! ☺️ . . . . . . . . . . . #voxbook #christinadalcher #hunger #roxanegay #tonimorrison #bookhaul #bibliophile #bookstagram #reading #igreads #bookworm #booknerd #booklover #booklove #lovebooks #bookish #bookaddict #read #fiction #secondhandbooks

This is so well put together, thank you! I’ve been spinning my wheels trying to figure out what affiliates to work with in my niche. My target audience is bloggers, and much of my content is free knowledge on how to grow a blog, but pushing a sale is just not what I want to do. But with this list I can really see that there are a lot of options to choose from. I do have an account with shareasale already, so I’m going to start there and see what other companies will work for my audience!
"Coverage with social media affiliates (SMA) is often quick to implement. This makes Twitter perfect for last-minute promotions," Murphy says. A great example of this is the sports betting deal where a bookmaker offers an increased CPA if referred players bet on a certain match. This kind of limited-time deal can be used by advertisers and publishers to increase interest in a product.
Possibly the most important demographic you could factor in while shaping your affiliate strategy is age. Affiliate marketing means continuously trying to incorporate the newest marketing trends into your gameplan, but this money is as useless as data without analysis if you aren’t reaching the right audience on the right platform. In a study conducted by Envision Creative, around 90% of 18 to 29 year-olds interact with social media in some way, shape or form. It follows that success with millenials equals a continued need for staying up to date with new social media marketing trends. When targeting younger demographics as an affiliate, think about launching incentive programs for those customers who refer others to your business or product. These pseudo “loyalty programs” serve as extremely effective digital word-of-mouth. Also consider offering discounted services or products for promotion on social media.
Social media is creating brand new paths to success for affiliate marketers, for whom this means targeting their audience with relevant offers. In days gone by, SEO, paid ad campaigns and getting backlinks from relevant sites were the main methods used to generate traffic and interest. Changing the landscape today, social media has emerged as a quick and free way in which to drive traffic to an affiliate site.
Products are now put in a category. The commission will be based on the category each product has been placed in whether or not the category is correct. For instance, I had a sale for a child riding toy tractor. Instead of it being in toys category which would have only earned me 3%, it was actually placed in lawn and garden category which I then actually earned 8% instead.
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.

Becoming a part of an affiliate marketing programs network is a great strategy for increasing your bottom line. When done correctly, affiliate marketing is beneficial to everyone involved, generating sales, customer referrals, and new website visitors. The best part of affiliate marketing is that it’s basically risk-free for both sides. The affiliate marketer only pays the referral fee when a lead is generated.
To summarize, the benefit of using an affiliate network to find affiliates suitable to your product niche is that you already have access to a pre-built audience of quality affiliates, ranking them among some of the best affiliate programs. The perk of creating your own ecommerce affiliate program, on the other hand, is that you have more control over it and will likely pay fewer fees. Keep in mind that the downside of creating an ecommerce affiliate program from scratch is that you’ll need to find your own affiliates, which can be a challenging aspect of affiliate marketing for beginners. Fortunately, if you already have a substantial customer base, you can also allow your customers to be affiliates as influencers, a common trend on blogs or platforms like Instagram. This can even help turn them into evangelists for your brand.

Marques Brownlee, who is mentioned in this post and featured in our Top Tech Reviewers, is a fantastic example of how to include affiliate links on your YouTube videos that actually provide viewers with even greater value. With such high quality, professional tech review videos, it’s easy to see why he has a YouTube following of nearly 3.5 million people, and receives well over a million views on many of his videos.

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Since your pin is going directly to a seller’s site and not your blog or review, make sure that the title and description of each pin is informative and straight to the point. You can use two to three sentences and always, always, always disclose. Remember that these titles and descriptions are what help Pinterest users find you when they do a search. The better your description is, the more sales you will get.
The researchers next investigated the text of content with affiliate links and analyzed whether they made any disclosures about their economics to users. Among content that had affiliate links, 10.49% of YouTube videos and 7.03% of pins on Pinterest had disclosures. Worse, the disclosure language recommended by the FTC was only included on roughly 2% of affiliated content across the two platforms.

Betfair Affiliates is the affiliate marketing program for the well known Betfair betting website. Betfair’s primary market is sports betting. It’s actually a betting exchange, so it allows gamblers to place lay bets too – in other words, bets that bank on the opposite outcome. Betfair also offers in-play betting that allows users to lock in profits before the match ends. They also have great offers for the new customers to Betfair Casino.


JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
The downside is that Shopify is only appealing for people who have physical or digital products to sell and have a need to set up a Shopify store, including site hosting, payment processing, and all the other services offered by Shopify. This can significantly narrow the appeal for this affiliate program. But if you can distinguish yourself by educating people on how to use Shopify, how it can benefit their business, and/or make them money, you could potentially big money via the affiliate program. Add in the 2 x monthly fee commission rate, and landing just a few sales of their mid-tier and top-tier products can result in significant earnings.
LeadDyno comes built-in with the tools your affiliates will need to dominate the space of social media. But it will take a little upfront investment on your end to ensure that these tools are ready to put to work. Make sure to create scripts that your affiliates can use in order to make the process as easy on them as possible. After all, your affiliates are human—if you make their job easier, then they’re more likely to sell your product.
Let’s say you’re promoting ConvertKit as an affiliate of their system. Instead of doing a video where you’re constantly saying “buy ConvertKit through my link”, you may do a video titled, “How to Use Email Marketing to Double Your Revenue”. Then as an asset and tool in that video and process, you mention ConvertKit and that the viewer can get their first 30 days free by using the link in the comments.
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.
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