According to Drew Hendricks of Inc.com, Facebook, Twitter, and LinkedIn have proven to be high converting channels of social media selling. But not every channel connects with every audience. They each have their own character and each demand a tailored approach. With over a billion active monthly users, Facebook is the largest social media network. If you want to get in front of the largest social media audience, Facebook is your destination. Twitter is great for learning about consumers’ likes, interests and online activity. So to educate the market about your brand and to learn more about your own customers, establish a Twitter presence. Whereas LinkedIn attracts people engaged in business and thought leaders from different industries. Target LinkedIn to reach B2B prospects.
VigLink works a bit differently than other affiliate programs in that it is specifically designed for bloggers. Instead of affiliates picking and choosing which merchants to work with, VigLink uses dynamic links that automatically change to work with merchants that VigLink has determined are offering the highest conversation rates and/or commissions at any given moment.
Creating quality content means something different for each industry and brand — whether it’s an engaging post on Facebook, an informative tweet or a beautiful looking picture (with a filter of course!) on Instagram. There are as many ways that social media can be leveraged for affiliate marketing as there are companies willing to make those connections.
4. Perhaps the most blatant offender is the reply spammer, which is relatively new to the scene. These people reply to popular Twitter users with an affiliate link, and try to trick people into clicking. These reply spammers also try to trick the popular person’s followers, because at first glance, it looks like the Tweet is coming from them. Considering most of these tweets look identical, I simply click the block button and move on. Get blocked often enough and you’ll be suspended. Good luck getting your account back.
Let’s say you’re promoting ConvertKit as an affiliate of their system. Instead of doing a video where you’re constantly saying “buy ConvertKit through my link”, you may do a video titled, “How to Use Email Marketing to Double Your Revenue”. Then as an asset and tool in that video and process, you mention ConvertKit and that the viewer can get their first 30 days free by using the link in the comments.
Their Facebook account posts direct links to different products on their site and there is a high level of engagement. Nearly every affiliate is using Facebook now as a means of promotion but TIWIB is one of the best at getting shares and clicks. If you weren’t broke before you clicked on their site, you just might be by the time you’re checking out.
Twitter is about the exchange of ideas in 140 characters or fewer. Crucially, unlike Facebook or LinkedIn, Twitter is often used by people who have never otherwise made contact with each other, in order to have tightly-focused conversations about things that interest them. This makes it perfect for growing your network, and thus growing your userbase - if you know how to converse.
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
About Youtuber Chris Mitty is an Affiliate Marketer and Technology Professional from the UK. He has sold a variety of products online, and works with some of the worlds largest organisations as a freelance consultant. Chris has studied and implemented a number of carefully thought out strategies, which has helped him build a successful affiliate marketing business off the back off Technology. He shares his advice on how to achieve the same level of success, if not better!