Becoming a part of an affiliate marketing programs network is a great strategy for increasing your bottom line. When done correctly, affiliate marketing is beneficial to everyone involved, generating sales, customer referrals, and new website visitors. The best part of affiliate marketing is that it’s basically risk-free for both sides. The affiliate marketer only pays the referral fee when a lead is generated.
Early on in my stay, I was assigned the Affiliate Marketing beat, and I found that one of the best ways to familiarize myself with the industry in an efficient manner was through social media, specifically Twitter. I had bookmarked a ton of blogs and affiliate network websites, but it was the simple act of following various Twitter accounts (and occasionally talking with them through direct messages) that really helped me get a feel for the world of performance marketing.
A decent computer. Making videos can consume your computer's processing power and RAM. If you're making long videos, doing lots of editing and recording, your computer will need a good CPU and a decent amount of ram. A good idea is to test your current computer out and see how you get on. If you find video capturing to be sluggish or video editing software keeps crashing, it's usually a sign that you need a better computer. Upgrading RAM is very easy and cheap to do; but a good high-end CPU can cost north of $200 these days.
Social media is creating brand new paths to success for affiliate marketers, for whom this means targeting their audience with relevant offers. In days gone by, SEO, paid ad campaigns and getting backlinks from relevant sites were the main methods used to generate traffic and interest. Changing the landscape today, social media has emerged as a quick and free way in which to drive traffic to an affiliate site.
Become a Groupon Affiliate. The Groupon affiliate program also lends itself to Twitter, where many users are interested in finding out about timely, local opportunities. Groupon affiliate marketers can earn up to 10% commissions for sales generated. Groupon is arguably one of affiliate marketing’s greatest success stories, and there are some good resources out there for those looking to get started. (Daily deals competitor Living Social also has an affiliate program that can be used through Twitter.)
In other words, you might have to pay higher commissions to get good affiliates up front. This strategy is an important aspect of cultivating the best affiliate program because you’ll make up for that cost through the lifetime value of each customer. Please note that while I certainly would recommend offering high commission rates, you still need to make a profit on your products so make sure to do your math and arrange your budget accordingly.
By showcasing articles written by trusted thought leaders in the industry, you can position yourself as a thought leader as well and gain credibility in the social media space. The authority of the sources you promote is transferred to you in the eyes of your readers, so choose content that’s in line with the type of authoritative voice you want to cultivate.
Leadpages also offers an option for affiliates to send referrals to attend a Leadpages webinar with standard commissions paid for any sale generated from the webinar. However, Leadpages requires you to get at least 150 people to sign up (but not necessarily attend) each webinar. Leadpages also offers affiliates the ability to view blog posts and videos on Leadpages’s site, again with the standard commission paid for any sales.
Apps like Refersion, Enlistly, or Affiliatly make it easy to track the orders made with the help of an affiliate program. They offer responsive dashboards that help to track, analyze and scale each promotion made by third parties. You can customize commission fees, register new affiliates, and connect with affiliate networks in moments. Easy as that, Shopify apps can help you cover this aspect of advertising with the focus on reliability and simplicity.
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The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.