You’ve probably heard about using Pinterest to drive massive traffic to your blog. But did you know you can actually make money directly on Pinterest? Absolutely! Through this post, you’ll learn how to succeed at affiliate marketing on Pinterest without a blog. Our expert is McKinzie Bean, a mom blogger and Pinterest strategist. Since starting her blog, Moms Make Cents, in 2015, McKinzie has gone from making $0 to between $5k-$10k a month from Pinterest! For two years, McKinzie has managed the Pinterest accounts of other businesses. I reached out to McKinzie so she could share her best tips to make money on Pinterest using affiliate links. At the end, you’ll get a preview of McKinzie’s Pinterest affiliate marketing course, Pin to Profits – Affiliate Marketing.
Skillshare is a platform that provides it's users with high-quality video tutorials that they can then apply in real life. With Skillshare, you can earn $10 in commission for every new customer that signs up for a membership or a free trial, and the software that Skillshare uses can track your referrals for 30 days. So long as you can demonstrate that you have at least one channel and audience that is aligned with Skillshare's brand. Skillshare is a particularly popular site at the moment, and shouldn't be hard to suggest to your audience, as they offer excellent tutorials and free trials.
One big difference between SkimLinks and VigLinks, however, is that once you’re approved by the company, you can choose to work with any merchant or program on its platform. SkimLinks has also published a white paper discussing its partnership with Buzzfeed, giving SkimLinks a lot of credibility. SkimLinks also has a higher tier of vetted merchants called “Preferred Partner” and “VIP” that both pay higher commissions than standard merchants.
The social media landscape is volatile and changes quickly. Just look at the scattered wreckage of Myspace or Friendster. Some commentators were even sounding the death knell for Facebook in the last few years. But as social networks have matured, they have established their individual spaces in the marketplace. Determining which networks to target and how to target them deserves consideration. Which channels have the highest potential for online sales? Who is actually using these networks?
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
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A great way to establish yourself within a community of content-creators, and bring more attention to the affiliate programs you're selling, is to draw attention to the efforts of others. Remember that, whoever we are, we operate on social media as part of a community, and the process of picking up followers and, we hope, sign-ups to our programs, is not a zero-sum game. You're not taking leads off the competition, you're developing new leads for yourself.
If you want to go deeper, again, social media listening is your friend. I mentioned Twitter above as a platform where you’re welcome to interact with strangers. Set up your queries in such a way that you’ll be able to find relevant conversations. For example, if you’re promoting an app to enhance productivity, set up such queries as “how to improve productivity”, “productivity hacks”, “apps for productivity” and anything else that your brain can come up with. You can do the same for your blog. With a Boolean search mode, you’ll be able to customize your queries to find people who’re looking for recommendations, conducting market research or even complaining about competing products. Once you found these posts, you can offer them a solution with your affiliate link (again, be nice and natural).
Lack of Merchant Diversity. There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again. The most widely promoted merchants on Twitter are iTunes.Apple.com with 49% of affiliate tweets, Astrology.com with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. That’s according to The Search Monitor Tweet Data from December 20, 2011. You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog.
Search Engine Optimization still works even in social networking sites. Most businesses often forget to use Twitter for SEO. Search engines today factor social networks in their algorithm when it comes to ranking websites. Hence, if you have the right keywords and terms on your Twitter profile and messages, then it would mean that you have this higher opportunity to get a better ranking in the results pages.
Creating a blog is also a great idea to along with your products. Not only does it give you the ability to showcase your products, but it keeps your readers up to date with upcoming products, promotions, descriptive posts, social media sharing, email list building, etc. Here is a FREE 7-Day email course on how to start a profitable blog if you are interested.
Affiliate marketing is about the here-and-now, and nothing is ever set in stone in an industry revolving around online advertising. For this reason, you shouldn't be afraid of using instantaneous communication tools like Twitter for the kinds of promotions that are only open for a short time. When you do, make sure you tweet the advertiser in your tweet. This way, you might get a retweet and increase your traffic!
It's the same with affiliate marketing on Twitter. Sometimes, to get the long-term interest from users, and to convert those users into people who want to sign up for your affiliate programs, you've got to build up a working relationship based on trust and understanding. Twitter can be a great sales tool, but over a period of months, it can convince initially-skeptical people that you know exactly what you're talking about, and can be trusted with others' time.
But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.