"Coverage with social media affiliates (SMA) is often quick to implement. This makes Twitter perfect for last-minute promotions," Murphy says. A great example of this is the sports betting deal where a bookmaker offers an increased CPA if referred players bet on a certain match. This kind of limited-time deal can be used by advertisers and publishers to increase interest in a product.
In recent years, Instagram became The Place for affiliate marketing. You may believe that Instagram is only meant for visual products like clothes and make-up, but you’ll be surprised to learn that the biggest Instagram influencer is @dailydose – an account that mostly posts inspirational and motivational quotes. Not the most visually rich content, huh? So even if you have a website dedicated to startups, you can post anything as long as it’s somehow related to business and technology. The general advice would be to post twice a day, and post Instagram Stories 8-10 times a day.
I've compared every Shopify affiliate app for you and narrowed them down to my top 3 picks. I've done the research and found that these three Shopify affiliate apps offer a rich selection of features, ease of use, and a good bang for your buck in their respective categories. This isn't to say that another app isn't good or wouldn't work for you, but based on my extensive research, these three apps are a great place to start your search. You can also check out my Shopify Affiliate App Comparison Chart to see all your available affiliate software options, or fill out this short questionnaire and I can recommend one for you. Otherwise, continue below to my Top 3 Picks.
Using social media for affiliate marketing is one of the simplest and quickest ways to begin making money online. Affiliate marketing is a partnership between a company and an external website, where the external party helps to promote a product or products, and the company pays the external party a commission for each click that transforms into a sale. While using social media for affiliate marketing can be one of the most effective methods, you’ll want to make sure your social media posts not only spread your affiliate link and website link, but have actual value as well.
Tradedoubler was founded in 1999 by two young Swedish entrepreneurs. They have offices in the UK and multiple countries throughout Europe, including Sweden, Germany, France, Poland and Spain. Their focus has always been to provide smarter results for both clients and affiliates through technology. In 18 years, they’ve amassed an army of 180,000 active publishers, connecting them to over 2,000 merchants in Europe and the UK. Many of these merchants are household names.
Along with that, Amazon is a complete SELLING MACHINE! What I mean by that, is they have drilled their conversion rates down to the last detail. Typically I can convert traffic I send to Amazon from my affiliate sites around 12%. The reason why it works so well is that the moment people land on Amazon, they are automatically switched into "buyer mode". Meaning, they know the only thing left for them to do is BUY. What that means, is all you have to do is get people to Amazon's site, and they literally do the selling for you.
Not that long ago, consumers would find a product that looked cool, maybe talk to a salesman, and make a purchase if it appeared to fit their needs. Now, consumers are flocking online, well before they decide to make a purchase, to do in-depth research and find the very best product available. Unboxing videos and product reviews have exploded into the buyer’s journey, and there is a huge opportunity to capitalize on this research phase through your YouTube channel. Consumers are simply looking for reviews that they can trust to help them make the best choice possible on the products they need. It’s incredibly important to find something that you are truly passionate about and provide people with a detailed review of why this is the best product available. Doing this will build trust and foster a community that organically grows in followers.
Create threads and Facebook groups, hang out on forums and engage in relevant discussions. Don’t forget to respond to comments and tweets, involve your community in a conversation. And don’t be shy to use this repost/retweet button when you see someone else’s post that you like. All of this will make you visible to more people and will bring you more followers.
Planning videos can help you use affiliate links and annotations more effectively, but go ahead and add them (where appropriate) to your existing videos. Tutorial videos are great for affiliate marketing because people are looking for a solution – which can often be solved with a product. Take a look at some examples to get ideas for your next Youtube video…
For all the growth in affiliate marketing, the researchers found that less than 1% of videos and pins in their random sample had affiliate links attached to them. Some categories had a significantly higher percentage of affiliate links though, such as science and technology videos on YouTube which averaged 3.61% and women’s fashion on Pinterest, which had a rate of 4.62%.
This is a guest blogpost by Anna Bredava, Marketing Specialist at Awario, a social media listening tool, which brings instant brand mentions from everywhere online. Anna has several years of experience and has managed around 20 social media profiles for several companies. She specializes in affiliate marketing and social selling. Find her on Twitter and on LinkedIn.
You can make really good commissions from the eBay partner but it depends on the products which you decide to promote. Interestingly the commission levels vary according to where you are in the world not just on the products you decide to promote. One of the great reasons to sign up is that you can earn DOUBLE commissions in your first three months. They offer free to use link generators, ad creatives and widgets for you to promote different eBay items. eBay has over 162 Million active buyers which means there is a great potential to convert your traffic.
Blend planned campaign posts with engagement. Schedule your branded and content posts at least one week ahead. Use scheduler tools to pre-post and then dictate the publishing time. Schedule time each day to check “mentions” of your account so you can respond quickly. Make some time to also interact with people sharing other topics related to your business.
Besides your images, keywords are the other major make or break factor for your pins. Spend some time to identify 2-3 relevant keywords that people would use to search for the problem you’re solving. Focus on just one target keyword phrase that you absolutely want to rank for. Then add one or two other related keywords. To figure out what keywords to choose, put yourself in the shoes of your target audience. What would they search in order to find a solution to the problem your affiliate product solves?
You can make money on YouTube by doing affiliate marketing, which is including links to products you review and use in your videos that will track a purchase. If someone makes a purchase using your affiliate link, you receive a small commission for the sale. Melea is an expert in affiliate marketing and joins us to give us some tips for how to make money on YouTube with affiliate links.
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I had that experience as well. Getting high monthly page views doesn’t necessarily translate to more traffic. You also need to focus on the conversion rate of your pins. For each pin, divide the number of clicks by the number of close ups. That gives you the conversation rate. You want that number to be at least 50%. Make a note of the pins that have the highest conversation rates and see what design elements they have in common. They create more pins like them. Hope that helps.
Listening to what people are talking about differentiates extraordinary digital marketers from ordinary ones. You have to stay in tune with what people are saying about your products in general; what are their preferences, how would they like these products to be instead, what would solve their problems and so on. Twitter is an amazing platform that can help you gain insight into these problems and that, in turn, will help you choose the best type of product or service to market.
You should also re-tweet interesting information related to your industry, share cool videos, or anything useful. Twitter isn’t all about driving sales and traffic to your website – it’s about gaining a loyal following. Sure, a promo tweet about your business every now and then is completely acceptable, you should simply avoid doing it all the time. When you share highly relevant, useful, entertaining, or helpful information, you not only gain more followers, but people will check out your profile. That’s where much of your website traffic will come from. So just provide high quality info and the rest is easy.
My policy with affiliate marketing is to only recommend products that I have used or have had someone close to me who I trust use and recommend. This is again something that will add weight to your recommendation and increase conversion – but it’ll also help your reputation and stop you from promoting products that are rubbish. Recommend a product that doesn’t work and your own reputation and any trust you’ve built up with those who follow your advice will suffer. Don’t sacrifice your own brand for the sake of a few quick dollars.
3. Creating a product that only teaches people how to make money on Twitter by promoting your “make money on Twitter” product is, well, just sad. Sure, you might make a few bucks, but what does that get you? Again, it is this type of short term thinking that turns Twitter into a madhouse and creates an environment where marketers are no longer trusted. At that point, you’ve ruined it for all of us. Thanks.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.