"Social media affiliate marketing often provides a community feel," explains Murphy. "An example of this is mums who publish deals for other mums." Social media has become the new community center, or coffee shop - it's somewhere in which people spend a lot of their spare time, and form friendships sometimes greater than those they have in the offline world.
The purpose of this article is to clarify exactly what is acceptable from the standpoint of Amazon. Since Amazon has been one of the leaders in affiliate marketing, if you follow their suggestions there is a good chance they will also be applicable to other affiliate programs. Please keep in mind that in order to be sure, you should read the guidelines for each affiliate program individually.
Just like in our lemonade example, a good affiliate marketing program reduces overhead costs and reduces risk. Since it can be quite expensive to hire sales & marketing employees, having an army of affiliate partners can give you the reach and sales you’re looking for, without the staffing investment that many e-commerce businesses can’t afford in the first place.
If you’ve ever been on Facebook and said to yourself, “hey, I almost want to click that,” then you know the power of advertisement via social media. It allows yout product to gain access to entirely new audiences. And oftentimes, these leads come more pre-qualified than most web traffic because sites like Facebook do a good job in showing its users only the ads that will interest them the most. Thanks to social media profiles, advertising has gotten easier and more-effective. And ultimately, more effective also means more cost-effective.
This article will be useful for content creators and website owners who want to learn how to market affiliate products through social media. Finding initial audience shouldn’t be a problem for you – there’s already an audience. If there are people who care about your content, they’ll gladly follow you on social media. The question is: how do you get more money from marketing on social media?
Over time, make sure to analyze and optimize your social media performance to maximize engagement and win more leads. Which will, of course, eventually lead you to make money on Twitter. For this reason, identify your strategic audiences to match your communication towards their expectations. From there, start creating content they’ll really enjoy. To make all this easier, use a smart social media analytics such as Sotrender.
Murphy also says, "Twitter demographics offer a wider and more conversation-based audience when compared to Instagram, blogs and so on." In most cases, if you're a member of Online Affiliate World, you'll have your own website - but what you write on there is only part of a wider content marketing strategy. If you want new users, and you want them to click on your affiliate offers, you need to attract them there.
For all the growth in affiliate marketing, the researchers found that less than 1% of videos and pins in their random sample had affiliate links attached to them. Some categories had a significantly higher percentage of affiliate links though, such as science and technology videos on YouTube which averaged 3.61% and women’s fashion on Pinterest, which had a rate of 4.62%.
Review: If you're a do-it-yourselfer running your own Shopify store who doesn't have much website coding experience, are working with a limited budget, or want to test the waters with an affiliate management software that's easy to setup and get running, I recommend checking out Affiliatly. Plans begin at $16/month after a free 30 day trial and every plan offers the full suite of features, limited only by the number of affiliates allowed. Even though I recommend this software for budget-conscious startup stores, it's actually quite feature rich and would be great to run your mid-sized affiliate program too. I use Affiliatly to power the affiliate programs on a couple of my print-on-demand t-shirt stores. Anytime I've needed help, the support team has responded back within a few hours, and I've never had any hangups with the software. Affiliatly is one of the first places I recommend looking for new store owners.
I’ve been pretty intentional about what types of products that I share with my audience, but one thing that I struggled with is that I didn’t want to come off as “salesy.” Because of this I included less affiliate links in posts or avoided different types of posts that I thought would be too pushy. However, it turns out using my affiliate links made it more convenient for my audience. Plus, the tutorial posts and roundup posts that do so well in affiliate marketing still can be super helpful and add value for your readers.
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.