The content being shared on the social media should be a bit different than the one that is being shared on your blogs. It is should be more engaging and entertaining. You could experiment with podcasts, videos or infographics to start with. The idea is to get your audience talking about a certain topic that is relevant to the products you are promoting.
Before I really get into the meat and potatoes of this subject, I want to remind you that my YouTube channel is business-focused and I have a business outside of the YouTube channel and affiliates so I have to tread a fine line between promoting affiliates and promoting my own products and/or services. If you’re reading this and you have a blog or a YouTube channel and you’re considering the possibility of making affiliate income your main source of income, you can absolutely do this on a higher level.
According to Nielsen, Internet users spend 23 percent of their time online using social media, and 70 percent of social media users shop online. Does your affiliate marketing strategy include steps to leverage social media? Finding the right ways to capitalize on social platforms increases your credibility, revenue and traffic sources. But where to start? Below are three best practices to leverage social media to increase traffic through your affiliate sites.
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
It uses Facebook to great effect, sharing blog posts on website color schemes, how to use alt text properly and how to set up a site at their affiliate, Bluehost. Even though it is not updated as regularly as some of the other social media profiles on this list, followers receive high quality and informative content whenever it is — making this site a click-through-and-scroll must.
3. Creating a product that only teaches people how to make money on Twitter by promoting your “make money on Twitter” product is, well, just sad. Sure, you might make a few bucks, but what does that get you? Again, it is this type of short term thinking that turns Twitter into a madhouse and creates an environment where marketers are no longer trusted. At that point, you’ve ruined it for all of us. Thanks.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
Being creative in directing viewer attention to your links also helps in getting them to notice it. Adding calls to action in your videos is always an effective method. Physically pointing from within the video to where your links are placed is another clever tactic to direct people’s eyes to them. Toy reviewer Emgo316 does both when directing viewers to the stores that offer the figures he reviews.
Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
What does this mean? In this case, it means demonstrating your authority and/or expertise in the subject area on which your marketing will focus. So if you are looking to sell online poker affiliate programs, link to good-quality news content that you have written yourself, or that you have seen on a trusted source, and give your readers something they did not have, or did not know, before. This is a good, positive, way to establish your brand.
JVZoo was founded in 2011 and has since rocketed to near the top as one of the most popular affiliate programs out there. JVZoo is unusual in that there are no upfront costs for either publishers or merchants (advertisers). JVZoo’s income is exclusively from charging fees (to both the merchant and the affiliate) after a sale has been made. It is also unusual in that it pays commissions “instantly” via PayPal rather than once a week/fortnight/month like other affiliate programs.
Try and go through all the different options for products or services available through different marketing programs. Study them well and figure out which ones are best for the end users. Next, try and put attractive logos or change the ad patterns and use different graphics and texts to see which are the most expensive. Working on all this might take some time but you can figure out the best way.
Pin To Profits costs $47, which I think is reasonable for the information and strategies you learn. Since implementing McKinzie’s pin design strategies, my click-through rates have skyrocketed. In fact, my affiliate pins for the Pin To Profits – Affiliate Marketing course have gotten over 1,000 clicks in a month! Lately, I’ve been getting an affiliate sale about every 2-3 days. Here are my total and unique clicks, according to the Pretty Links plugin.
When you include an affiliate link in your description be sure to say somewhere that it is an affiliate link. This can be in the form of a disclaimer at the bottom of your video description or as a parenthetical notation right next to the link. Also be sure to say what product it is for. Nobody likes being tricked into landing on iTunes or Amazon when they think they are going to an artist’s fan page or the ultimate zombie survival blog.
I have used affiliate links directly on Twitter on three occasions (from memory). In each instance they were Amazon Associate links and they were a part of a conversation that I was having with other Twitter users (from memory they were at times when followers asked me for recommendations on products). The links that I left were relevant, the conversations were started by others and they fit naturally into the conversation. From memory I declared that they were affiliate links on at least two of those occasions. The opposite of this ‘conversational’ tweeting is the ‘cold call’ tweet which comes out of the blue.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.
MaxBounty works exclusively with digital products, usually about giving one’s email or signing up for a newsletter. MaxBounty has CPA, Pay-per-call, and CPL campaigns that you can choose from. MaxBounty is involved in a large number of verticals, including market research, real estate, social games, finance, dating, and diet, but is primarily designed for marketers seeking to acquire new leads.
I can very well understand how it must be with you 🙂 It’s been that way for me over the years, but this time I’m already home and not having the pressure of getting too many things done in one year-end vacation here. Feels much relaxed, and unlike otherwise I’m able to keep my blog alive over the holidays too. It’s a different feeling altogether for me this time.
Apps like Refersion, Enlistly, or Affiliatly make it easy to track the orders made with the help of an affiliate program. They offer responsive dashboards that help to track, analyze and scale each promotion made by third parties. You can customize commission fees, register new affiliates, and connect with affiliate networks in moments. Easy as that, Shopify apps can help you cover this aspect of advertising with the focus on reliability and simplicity.
Treat Facebook as you would an old-school noticeboard - posting announcements and updates, but also asking questions to generate interest, and reposting interesting articles and stories that you think your followers will appreciate. Make sure likes you accumulate are organic; it may be appealing to buy 13,000 likes from an overseas "like farm," but it won't drive any more than the most minimal levels of additional engagement, and ends up looking more like vanity than anything useful.
Becoming a part of an affiliate marketing programs network is a great strategy for increasing your bottom line. When done correctly, affiliate marketing is beneficial to everyone involved, generating sales, customer referrals, and new website visitors. The best part of affiliate marketing is that it’s basically risk-free for both sides. The affiliate marketer only pays the referral fee when a lead is generated.
In other words, you might have to pay higher commissions to get good affiliates up front. This strategy is an important aspect of cultivating the best affiliate program because you’ll make up for that cost through the lifetime value of each customer. Please note that while I certainly would recommend offering high commission rates, you still need to make a profit on your products so make sure to do your math and arrange your budget accordingly.
Depending on your niche, your audience will prefer certain platforms. I know, all these names like Twitter, Facebook, Instagram, and Reddit (don’t forget about Youtube and Snapchat), might sound a bit overwhelming. But you’ll find out that people that read your content and share your interests usually hang out on two or three of these. Again, a social media listening tool could help you analyze which platform is popular among your audience.
This one's for the gamers out there.. the Nintendo Creators Program works much like any other affiliate program, whereby you receive a cut of every commission Nintendo receives from your YouTube videos, so long as those videos are Nintendo-related. It was designed for any youtuber that uses Nintendo copyrighted content in their videos, as a way to give back to the creators. The entire program is run through paypal, which may put some off, but should give you peace of mind that your transactions are safe. You have a choice between registering your entire channel, or just individual videos and the advertisement revenue share is 70% for entire channels and 60% for videos.
Lori Weiman is CEO and co-founder of The Search Monitor. The Search Monitor provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
Review: Since Refersion charges based on the quantity of affiliate sales processed in a given month, I recommend them for medium/higher ticket item stores, or stores with an average checkout of $30-$60 or higher. At that level, their fee structure becomes very attractive because you're only paying incrementally for sales, and not for traffic, whereas many other apps charge based on the number of visits regardless of where they originate from. Whereas if you're a high volume low ticket store, you might prefer paying for traffic and getting unlimited sales.