Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.

Nerd Wallet is one of the biggest online sources of personal financial advice and they make their money through partnerships with various financial services. They use all social media platforms well, but their Twitter profile has 54k followers and, aside from its professional and sleek look, they have successfully integrated their own hashtag, #TurnToTheNerds.
The content being shared on the social media should be a bit different than the one that is being shared on your blogs. It is should be more engaging and entertaining. You could experiment with podcasts, videos or infographics to start with. The idea is to get your audience talking about a certain topic that is relevant to the products you are promoting.
Instagram tends to be a kinder, gentler social network than Facebook or Twitter, too. This means that, although trolling does exist, it's more likely you will find a specific audience that you want on Instagram. This is partly because it's a visual medium, so a good image can draw in impressed crowds to learn more, and partly because users are accustomed to using hashtags, which are acknowledged and accepted as a way of targeting users with particular interests.

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Also, affiliate marketing gives you greater reach across the internet. Since the reps you work with will be marketing your business via their blogs, vlogs, and social media, your brand will now have many points of content exposure online. Without this, you’d be on the hook for generating all that online buzz yourself, from just your brand’s website and social presence. In short, instead of building up your online presence to reach a hundred new people, working with a rep immediately gives you access to their online circle of friends.
A lot of people don't get Twitter. Perhaps they're put off engagement on the network by the endless slew of negative news about the activities of trolls (abusive people), sending angry, upsetting or annoying messages to other Twitter users. However, to really use social media to its maximum in promoting your affiliate programs, you need to be on Twitter, as we explored previously.
The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.
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