Any commission that you are going to pay is an investment in your business. Amazon, for example, has an affiliate-marketing guide that grants a 10 percent commission for promoting a set of luxury stores. However, your final decision should stay in tune with the budget of your company. If you offer the highest commission rates to attract the best affiliates, make sure you have done the necessary calculations properly.
Keep in mind that it’s important to promote affiliate product links authentically. Refrain from being salesy and remember that your primary job is to help readers or customers find products that are useful, inspirational, and beautiful. Focus on sharing products that make your audience members’ lives easier, and you’ll naturally increase clicks and sales.
Social media has forever changed the advertising landscape. On platforms such as Facebook and Instagram alone, combined ad revenue totals well over $13 billion. Instagram reports over 700 million monthly active users, 400 million daily users, and is estimated to be a ten billion dollar industry by 2020, thus making it the most powerful social media platform with the most significant potential for affecting the affiliate marketing industry. The main goals of an affiliate marketer is to direct traffic to your site in order to, ultimately, convince web visitors to buy the product(s) being promoted. When drilling down on the biggest market of potential customers that you as an affiliate marketer can reach, Instagram and Facebook are the first places to look when crafting strategies through paid advertising on social media platforms.
I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.
As with all other methods of driving sales, Associates have to be sure the method is permitted by the terms of the Associates Operating Agreement and, if applicable, the Product Advertising API License Agreement, as well as the terms and conditions of the specific site on which their links are posted (for example, MySpace does not permit its users to post affiliate marketing links on their profiles).
Today on the show, I’m talking with Michelle from Making Sense of Cents. Michelle and her husband sold their house in July of 2015 and now travel full-time in their RV. Some of their more recent adventures include a 2-week sailing trip to explore the possibility of sailing full-time in the future. Michelle is a blogger who shares income reports on her blog. If you take a look at her latest Income report, you will see that she earned over $100,000 on her blog in the month of August alone, while working less than 10 hours per week. That’s how she can afford to travel full-time.
With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.