My policy with affiliate marketing is to only recommend products that I have used or have had someone close to me who I trust use and recommend. This is again something that will add weight to your recommendation and increase conversion – but it’ll also help your reputation and stop you from promoting products that are rubbish. Recommend a product that doesn’t work and your own reputation and any trust you’ve built up with those who follow your advice will suffer. Don’t sacrifice your own brand for the sake of a few quick dollars.
Affiliates may only post affiliate links on social media feeds they operate in line with their website URL, such as Instagram, Facebook, or Twitter. Affiliate links are prohibited on some social sharing sites, such as Pinterest and Tumblr. When posting content outside of Etsy, it is the Affiliate’s responsibility to follow each site’s policies on affiliate link
Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
Becoming a part of an affiliate marketing programs network is a great strategy for increasing your bottom line. When done correctly, affiliate marketing is beneficial to everyone involved, generating sales, customer referrals, and new website visitors. The best part of affiliate marketing is that it’s basically risk-free for both sides. The affiliate marketer only pays the referral fee when a lead is generated.
Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.
By quite a large margin Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. Beginners to affiliate marketing with even the most limited technical expertise will have no problems in getting up and running with the Amazon associates program, while more experienced marketers can create custom tools and websites with the APIs and advanced implementations available to them. The great thing about Amazon is that anything from kids toys to laptops can generate sales if they are purchased through any Amazon affiliate link.
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.
Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer can command as much as $300,000.
I specifically asked Dave Cotter, from Amazon, about this phenomenon. His answer was rather encouraging because he said you cannot control what people do with your links. He said if a link goes viral, you the affiliate marketer should be rewarded for something you created being distributed in such a fashion. As long as the viral activity follows the guidelines of Amazon’s affiliate program, which is outlined above, you can expect to receive credit for all referrals.
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
In 2010 I started my first blog, I Heart Photoshop, to teach Photoshop tutorials and how-to’s to the basic hobby user. A year later, I had jumped ship on that blog and put on my mommy blogger hat. In those early days of blogging, I was like a kid in a candy store when I would receive even $5 from an affiliate link or relationship and I would have NEVER believed that I would ever get to the point where I could generate over $1,000+/month from affiliates.
If you don't know, Shopify is an e-commerce platform that allows users to set up their own e-commerce site and become an entrepreneurs quickly and easily. By spreading the word about Shopify and encouraging your audience to sign up to it (using the link you provide) you can earn an average of $58 dollars for every user that signs up using your link. Shopify provides you with 24/7 support and links to blogs, video tutorials and so on that will help to explain to your audience what Shopify is and how it works.
Facebook is seen as your company’s second website. The way the business pages are organized allow you to put pretty much all information a potential customer or follower needs to know about your business on the page. This means it’s likely that your Facebook Page is going to be your customer’s first stop when checking out your social media profiles.
My audience is entrepreneurs, people who own their own business and want to use video to better market that business. It would make ZERO sense for me to randomly speak about a kitchen organizer and link an affiliate link to that on my channel – but – it would make #allthesense for me to include a small testimonial for a new app I’m loving for business and include an affiliate link.
If you want to sell on Twitter, you have to build relationships and create targeted lists based on interests. Once you learn how to build these networks (which really is easy to do), you can link to relevant affiliate offers without having to worry about getting unfollowed or blocked. The key is to let the content, not a Tweet, do the selling. If everything you say on Twitter is a pitch of some sort, it won’t work. However, if you learn to be relevant and helpful, your random pitch will not only be noticed, but will be appreciated.
And that means affiliate marketing also conveys more trust in your brand. When your partners are marketing you to their friends & family, it confers the trust between them to your brand as well. This is why working with influencers gives you greater social clout in your niche, which translates to higher loyalty and trust in your company. And then… more affiliate partners as your customers turn into reps!
Inspiring other bloggers to maximize their blogging income through affiliate marketing is a huge passion of mine so I’m super excited to share my thoughts on how to use affiliate links on Pinterest to grow your affiliate earnings. If you are a blogger looking to get started with affiliate marketing or improve your affiliate marketing earnings, be sure to click the image below to get my free mini-eBook on affiliate marketing for bloggers.
Building a solid presence on social media is a gradual process. You must select the appropriate channels and build a genuine following there. And you must stick to a disciplined posting strategy that deepens your influence as you promote your products or services. To gauge your progress, use tracking parameters to determine which social media selling tactics work best for you. Through a steady and disciplined approach and being responsive to metrics, you will establish a foothold that will burnish your brand online, leading to a more loyal following and more commissions.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
While you need to be careful about sharing photos under a copyright protection, you can still find many copyright free images. For example, you can go to Google Images, click on the little gear icon in the upper right corner, click on “advanced search” then only show images that are not protected by copyright. In almost every industry, you will be able to find a ton of images you can use or even edit for your own purposes.