Affiliate marketing is used both in business-to-consumer (B2C) and business-to-business (B2B) campaigns, but it’s far more popular among the consumer products industry. According to the AffStat 2016 Affiliate Marketing Benchmark Report, nearly 60% of affiliate marketers promote B2C, compared to 22% for B2C services and even less for B2B products and services.
Thanks to Shopify’s partners and app developers, figuring out how to create an affiliate program for your Shopify store is easy, as you can start by simply installing an affiliate app of your choosing. From there, each app will take you through an onboarding process that will get you up and running with an affiliate program catered to your business.
When promoting your affiliate program, make sure you’re including information that potential promoters want to know. Generally, the most influential parts of your program are the product/service relevancy, affiliate program reputation , and affiliate network or tracking platform. Make sure you include that information when you promote your program.
You can get lots of organic traffic by having your video rank in google search engine listings. If this is going to be your strategy, I recommend going after a niche product, because the competition will be considerably lower than if you went after a product that everyone is trying to sell. You might have a chance of ranking high for a makeup product no one has heard of but you will have zero chance of ranking for an Apple iPhone due to competition.
Many people quit because they don’t see money rolling in after 3 weeks. That’s the wrong mindset. Think long term. Pat Flynn of smartpassiveincome.com, who has made $4.2 million in affiliate sales, said at a recent conference that affiliate marketing is like planting seeds. You need to lay the groundwork to reap the benefits months down the road. I’d recommend you purchase McKinzie’s course if you’re 100% committed to doing the work. If you’ve read this far, then I’m sure you’re a go-getter who can crush affiliate marketing.
An Amazon Associates account. This is your affiliate network that will give you the products to promote on your videos. Anyone is allowed to sign up, but there is a review process. I was approved almost immediately, but it can take a couple of days sometimes. You probably don't need to worry about this just yet; without any video content, you have nowhere to place adverts on. If you don't want to use Amazon, check out these other affiliate networks too.
Provide Customer Service. This might not make your company money directly, but there’s a huge opportunity to build goodwill and customer loyalty (and therefore future revenue) by using Twitter as a tool to provide quick customer service. Media Temple is one example of a company that has an active customer support team operating through its Twitter account. Note the impressive response time here:
People love to buy…we love to consume great content. However, we have to be warmed up before we do it. On social networks, it’s the relationships that sell, not the message. It’s really up to you, though. You can spam people and make a quick buck (maybe), or you can build credibility and build a successful business. In my opinion, taking the latter route is much more efficient.
This is so well put together, thank you! I’ve been spinning my wheels trying to figure out what affiliates to work with in my niche. My target audience is bloggers, and much of my content is free knowledge on how to grow a blog, but pushing a sale is just not what I want to do. But with this list I can really see that there are a lot of options to choose from. I do have an account with shareasale already, so I’m going to start there and see what other companies will work for my audience!
Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.