Let’s take a look at a real-life example. I’ll show you how I did keyword research to promote my affiliate pin for the Pin To Profits – Affiliate Marketing Course. The course teaches beginners how to make money on Pinterest using affiliate links. Before I put myself in my audience’s shoes, I make a note of the key information about the course that I need to convey.
Besides your images, keywords are the other major make or break factor for your pins. Spend some time to identify 2-3 relevant keywords that people would use to search for the problem you’re solving. Focus on just one target keyword phrase that you absolutely want to rank for. Then add one or two other related keywords. To figure out what keywords to choose, put yourself in the shoes of your target audience. What would they search in order to find a solution to the problem your affiliate product solves?
Their YouTube channel has some fantastic videos about PC-building and they list all of the parts used in their video descriptions. You can follow a handy link to the full list of components, where you can find out how much they cost and where to get them. The fact that they have over 180k people subscribed to their channel is almost all you need to know.
You’ll realize that attributing commission directly to a specific link is difficult to do, so to gain the insights that will help you best optimize your campaign, you need to be clever. One way is to test a single variation per week – for example only post photos to Facebook at 3pm, then measure the commission earned that for week. The following week do the same, but post at 3pm on Twitter. You could also use bit.ly links to track the click-throughs on social networks that otherwise don’t provide you with these insights (I’m looking at you, Twitter). In this way, you’ll slowly build a picture of which programs are profitable, and which are a waste of time.
If you want to go deeper, again, social media listening is your friend. I mentioned Twitter above as a platform where you’re welcome to interact with strangers. Set up your queries in such a way that you’ll be able to find relevant conversations. For example, if you’re promoting an app to enhance productivity, set up such queries as “how to improve productivity”, “productivity hacks”, “apps for productivity” and anything else that your brain can come up with. You can do the same for your blog. With a Boolean search mode, you’ll be able to customize your queries to find people who’re looking for recommendations, conducting market research or even complaining about competing products. Once you found these posts, you can offer them a solution with your affiliate link (again, be nice and natural).
In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.
The tool LiketoKnow.it (owned by rewardStyle) capitalized on just that, and has created a pretty neat affiliate marketing program for Instagram. It’s application/invite-only, meaning you have to apply and be accepted for their program (which can take months), but if you get in, it is well worth it. It was originally created for fashion bloggers, but now has branched out to several different types of content:
Yet, if you are still not sold on the payoffs of offering high commissions, remember that your affiliates are not just bringing you sales, they’re bringing you customers. You’ll have access to people who you can re-market to time and time again. Repeat customers have a 60-70% higher chance of buying from you compared to a first time customer, and they also give your store more word of mouth marketing. Thus, it’s best to do what you can to foster a strong, mutually beneficial business relationship with them.
Amazon Affiliates typically pays between 3-5% commission for each product sold. What will really determine how much you earn however is your conversion rate. This number is based on the amount of people that watch your videos and then go on to purchase a product you're advertising. This can be as low as 1% but others have reported around 8%. It really depends on your niche and the products your advertising.
One of the major attractions of Amazon’s affiliate program is the large selection of products to promote. Marketers from different niches can easily join with the fast approval time. The site also has good commission rates, going up to 10%. The commission applies to all purchases made using the referral link and not just the product you linked to. This increases the income potential, which is why many YouTubers like the program.
Popular on all kinds of platforms like YouTube or Twitch, affiliate marketing is a powerful source of lead generation. With online shopping striving to kill bricks-and-mortar stores, merchants do their best to dominate their niche and build trust among the customers. In this way, a winning affiliate program has become an indispensable component of any marketing scenario. Don’ t lose your chance to become a successful brand with the right partners in your affiliate program.
I find this post extremely helpful. I have found that most affiliate marketers use the marketing tactics that they are taught in the program to which they belong. Most of these strategies are wrong, wrong, wrong. I teach my affiliates (I have another website that offers an affiliate program) that it is much better to sell yourself, your image, trust in you than it is to try to sell the same product that thousands of others are flogging.
Skillshare is a platform that provides it's users with high-quality video tutorials that they can then apply in real life. With Skillshare, you can earn $10 in commission for every new customer that signs up for a membership or a free trial, and the software that Skillshare uses can track your referrals for 30 days. So long as you can demonstrate that you have at least one channel and audience that is aligned with Skillshare's brand. Skillshare is a particularly popular site at the moment, and shouldn't be hard to suggest to your audience, as they offer excellent tutorials and free trials.
Twitter isn't just for posting notifications of new articles and content, or affiliate programs. You will build up followers if you're sure to post additional tweets (Twitter messages) that start or continue a conversation. This makes you and your site seem more "human" and caring, and improves your image, if done right. Just keep the ranting and raving out of your timeline.
The idea of making money while you sleep is nothing new. Passive income has been a popular buzzword for the past couple of years. One way to generate such passive income is with affiliate marketing. If you want to earn money but don't have anything to sell, affiliate income comes into play and can leave you making some pretty decent change each month.
If you’re linking to lower quality products, regardless of your post quality, the look of your link, or your photo use, you’re not going to make what you want to make from social media for affiliate marketing. You’ll always have more success backing a product you love or really believe in, and if you impress your audiences with a quality product, they’re more like to do word of mouth marketing for you, sending other interested parties to you to experience the product for themselves. While focusing on as many products as you can, regardless of quality, may seem like the way to get more from social media for affiliate marketing, you’re doing yourself a disservice when compared to backing a few products that you really love.
This is a fairly general Twitter tip but it applies to affiliate marketing. If you’re going to promote a product on Twitter make sure it’s highly useful to your followers. This is connected to being relevant – but goes beyond it. I find that the more useful my Twittering is the more positive feedback I get from followers. The same is true from blogging and interestingly enough it applies to the products I’ve promoted over the years. The best feedback that I can possibly get after an affiliate product campaign is from someone who bought the product and thanks me for recommending it because they found it useful. To me this is the ultimate feedback because it means I’ve not only made a little money, but more importantly I have a reader who is happy, who remains loyal and who is perhaps even more loyal than they were before I made the recommendation. This really comes down to smart selection of products to recommend – make sure that they are the best!
Review: Since Refersion charges based on the quantity of affiliate sales processed in a given month, I recommend them for medium/higher ticket item stores, or stores with an average checkout of $30-$60 or higher. At that level, their fee structure becomes very attractive because you're only paying incrementally for sales, and not for traffic, whereas many other apps charge based on the number of visits regardless of where they originate from. Whereas if you're a high volume low ticket store, you might prefer paying for traffic and getting unlimited sales.
Pin To Profits costs $47, which I think is reasonable for the information and strategies you learn. Since implementing McKinzie’s pin design strategies, my click-through rates have skyrocketed. In fact, my affiliate pins for the Pin To Profits – Affiliate Marketing course have gotten over 1,000 clicks in a month! Lately, I’ve been getting an affiliate sale about every 2-3 days. Here are my total and unique clicks, according to the Pretty Links plugin.