This article will be useful for content creators and website owners who want to learn how to market affiliate products through social media. Finding initial audience shouldn’t be a problem for you – there’s already an audience. If there are people who care about your content, they’ll gladly follow you on social media. The question is: how do you get more money from marketing on social media?
If you have limited budget, don't be afraid to use trial versions of software. I used Adobe Premier to make my YouTube intro (the trial is 30 days, it took me less than 5). There's also plenty of free software you can use too. Do you research and hustle as much as possible. When you start earning money, feel free to reinvest it into your venture and buy something with a little more quality.
Alexis Grant is an affiliate marketer, but she’s got other business models running too. She runs a content creation company, a site for writers, and has a bunch of training programs and other excellent resources. But she also does a lot of affiliate marketing, and she reveals her earnings, which is extremely interesting. Check out her recent post, Affiliate Sales: A Realistic Guide for Earning Revenue From Your Website.
If you simply sign up to Twitter, buy a lot of followers and then begin spamming affiliate links every day we can tell you now that you won’t make any money. Affiliate marketing is a long-term effort and you need to create quality content first and then promote your affiliate links later. Anyone who does the reverse of this just won’t generate any income.
With the focus on simplicity and automation, Shopify is a robust platform that allows creating an affiliate program in a couple of clicks. It is easy to find new partners, contact them and expand your affiliate network while focusing on other business processes. You can track your success, modify commission rates, and grow your partnership network with minimum effort.
One of the things that I noticed earlier in the week about those who were promoting the affiliate product on Twitter (an AdSense tips product) was that quite a few of them were not normally writing about anything to do with AdSense. Adding a link to an affiliate product that has little to do with what you normally write about on Twitter is not smart. For starters it won’t convert and secondly it potentially will annoy your readers. If you’re going to directly promote products from Twitter make sure they are relevant to the followers you have.
Affiliate marketing is a process wherein you promote another company’s products or services and when sales increase, you earn a commission. Depending on the efficiency of your marketing skills, you can achieve great sales targets and ultimately make more money. Revenue is generated in affiliate marketing only after a specific action is performed. This action needs to be completed by a sale and only then will you get your payment.
People love to buy…we love to consume great content. However, we have to be warmed up before we do it. On social networks, it’s the relationships that sell, not the message. It’s really up to you, though. You can spam people and make a quick buck (maybe), or you can build credibility and build a successful business. In my opinion, taking the latter route is much more efficient.
Obviously you shouldn't be spamming your videos everywhere, but making detailed posts/responses about your content that you think other users might find interesting. The more times your videos are shared, the more YouTube will see your video as useful and give it a boost in it's rankings. You'll also gain traffic from those shared videos, some can even be evergreen.
I've compared every Shopify affiliate app for you and narrowed them down to my top 3 picks. I've done the research and found that these three Shopify affiliate apps offer a rich selection of features, ease of use, and a good bang for your buck in their respective categories. This isn't to say that another app isn't good or wouldn't work for you, but based on my extensive research, these three apps are a great place to start your search. You can also check out my Shopify Affiliate App Comparison Chart to see all your available affiliate software options, or fill out this short questionnaire and I can recommend one for you. Otherwise, continue below to my Top 3 Picks.
We’re not going to tell you which eCommerce solution is the best for you. Each person has their own preferences. You may already have a solution in mind. Heck, you may be too lazy to try a different one. That’s fine! We support a number of integrations for eCommerce, including for PayPal, Stripe, Shopify, and more, and each of them can do the trick. But typically affiliate managers who enjoy Shopify enjoy it for one of the following reasons:
You’ll realize that attributing commission directly to a specific link is difficult to do, so to gain the insights that will help you best optimize your campaign, you need to be clever. One way is to test a single variation per week – for example only post photos to Facebook at 3pm, then measure the commission earned that for week. The following week do the same, but post at 3pm on Twitter. You could also use bit.ly links to track the click-throughs on social networks that otherwise don’t provide you with these insights (I’m looking at you, Twitter). In this way, you’ll slowly build a picture of which programs are profitable, and which are a waste of time.
Playlists are a great way for linking related videos together. When one video is finished, the next video in the playlist will automatically start, which is great if you're creating a series of videos. Annotations allow you to create links within the video- so you can link to your previous videos in your newer content, helping spread traffic to your other videos if one does well.
You should also re-tweet interesting information related to your industry, share cool videos, or anything useful. Twitter isn’t all about driving sales and traffic to your website – it’s about gaining a loyal following. Sure, a promo tweet about your business every now and then is completely acceptable, you should simply avoid doing it all the time. When you share highly relevant, useful, entertaining, or helpful information, you not only gain more followers, but people will check out your profile. That’s where much of your website traffic will come from. So just provide high quality info and the rest is easy.
The truth is, though, that if you aren't on Facebook with your affiliate marketing brand, you're not getting the exposure you ought to be. For its reach (most people with a computer are on Facebook, and it's the most-used social network), and its ability to share posts with a wide audience, you need to maintain an account. However we'd recommend that you keep professional and personal separate, and start a corporate page for your affiliate marketing. Also be sure not to promote
Go ahead and set up your Twitter profile if you don’t have one already. Practice tweeting with captivating headlines for your best chances at getting click-throughs when you post links. Try using the AffiloTools social module to schedule tweets to keep them regular, and to make sure your followers know when you have new content or juicy deals coming up.
For this reason, if you see a good story or idea on Twitter, retweet it (this copies the tweet into your own feed, meaning your followers can see it). On Facebook or Instagram, either share a post or draw attention to it, if you think being associated with the thought boosts your own brand. By giving exposure to things you like, you might just win an ally in the person who originally posted the content (assuming you give him or her the credit they deserve when linking to it). This might mean they do the same thing in return in the future. This will further grow your following.
A lot of people don't get Twitter. Perhaps they're put off engagement on the network by the endless slew of negative news about the activities of trolls (abusive people), sending angry, upsetting or annoying messages to other Twitter users. However, to really use social media to its maximum in promoting your affiliate programs, you need to be on Twitter, as we explored previously.
Drive Traffic. If you run a website that makes money from display ads, on-site affiliate links, or a number of other monetization methods, Twitter can be a great tool for boosting revenue indirectly. Though you won’t be making money directly on Twitter, you have the opportunity to drive your Twitter followers to a place (i.e., your website) where you can make money from them (in the form of display ad revenue, or various other opportunities).
Perhaps the first thing that you need to keep in mind to grow your business via Twitter is to connect to as many friends, customers, and people as possible. It is ideal that you follow top leaders or people and companies in your industry. By doing this you will be able to attract your target audience and also have the opportunities to engage within the Twitter community. When following people, make sure to avoid spammy techniques like using automated systems to follow other Twitter members. To connect with your audience in Twitter you want to show that you are not a bot but that you are constantly present and you participate within the community.
Tweetdeck is useful if you have more than one Twitter account, and also features a scheduling feature (albeit it's a bit more fiddly than those of Buffer and Hootsuite). You can easily view your timeline, notifications and direct messages for all accounts side-by-side, in an arrangement that's far better than logging into or out of personal and work accounts all the time.
Affiliate marketing is a great way to start building your potential offering on your Shopify store. There are thousands of affiliate products that you can test on several avenues and be able to profit while testing out the waters on which products there's demand for. You can also identify which demographic you'd want to focus your store towards based on the profitability of your affiliate efforts.
Social media has been around for a long time now - MySpace started getting traction in 2004, then Facebook, Twitter, Instagram, and the rest, followed. It's become accepted that social media isn't just for children, and isn't just a toy. Given that most people know this, how do you maximize the value of being on social channels? Let's look at how to make money on social media with affiliate marketing.
According to Drew Hendricks of Inc.com, Facebook, Twitter, and LinkedIn have proven to be high converting channels of social media selling. But not every channel connects with every audience. They each have their own character and each demand a tailored approach. With over a billion active monthly users, Facebook is the largest social media network. If you want to get in front of the largest social media audience, Facebook is your destination. Twitter is great for learning about consumers’ likes, interests and online activity. So to educate the market about your brand and to learn more about your own customers, establish a Twitter presence. Whereas LinkedIn attracts people engaged in business and thought leaders from different industries. Target LinkedIn to reach B2B prospects.
In the past, bloggers could only promote affiliate products via Pinterest indirectly by linking to a blog post that contained affiliate links. But now, if you are a blogger who has already joined affiliate programs for your favorite retailers in your niche, you can now share your affiliate links directly on Pinterest. That means that instead of creating a post to drive readers to, you can now pin and image of a product you love with your affiliate link on Pinterest. You can see an example of one of my “affiliate pins” below.
Movavi is a company that provides high-quality software to budding videographers and photographers. They run an affiliate program with some very attractive offers for youtubers looking to profit off of their channel. They start their margins of at 40% (meaning you get at least 40% of each commission) and they are known to provide safe, secure transactions. Plus, they're product shouldn't be to hard to sell to any kind of audience. They're software is well-known and since so many people are looking into starting their own youtube channels, it's easy to steer your audience towards their software.
If you want to go deeper, again, social media listening is your friend. I mentioned Twitter above as a platform where you’re welcome to interact with strangers. Set up your queries in such a way that you’ll be able to find relevant conversations. For example, if you’re promoting an app to enhance productivity, set up such queries as “how to improve productivity”, “productivity hacks”, “apps for productivity” and anything else that your brain can come up with. You can do the same for your blog. With a Boolean search mode, you’ll be able to customize your queries to find people who’re looking for recommendations, conducting market research or even complaining about competing products. Once you found these posts, you can offer them a solution with your affiliate link (again, be nice and natural).
Spammers who choose to use automated systems need to watch out because search engines are now looking into how they can filter and remove these spam Twitter members and also they will not rank them online. The clue to having the right connections is to make sure that you follow the right people. It is essential that you take the time to understand how the market is moving and how you can be able to use it to grow your business.
I recommend that you start with affiliate marketing first in order to identify the vertical/product that you want to pursue. You will want to use native advertising as it is the best and most efficient way to drive traffic to your landing pages. There are many native advertising networks each with their own strengths, though I recommend finding a platform which allows you to aggregate your media buy under one account. These aggregator platforms also offer CPA optimization tools and also offer much better personal support.
Try and go through all the different options for products or services available through different marketing programs. Study them well and figure out which ones are best for the end users. Next, try and put attractive logos or change the ad patterns and use different graphics and texts to see which are the most expensive. Working on all this might take some time but you can figure out the best way.
One keyword will be your main target keyword and the other(s) will be supporting keywords. You want to make sure your main target keyword appears in your blog post title, pin title, blog post URL, and pin description. That means you’ve optimized your pin to rank highly for that keyword. In that case, Pinterest is more likely to show your pin to someone who searches for the keyword. As you can see, Pinterest is a lot like Google. It wants to deliver fresh, relevant content to users. You can help the Pinterest algorithm do that by telling it exactly what your pin is about using keywords. That’s why Pinterest Search Engine Optimization (SEO) is so important!
Make sure you actually put yourself out there and interact with the people you are following. You don’t have to comment on every post they make (that would be a bit stalkerish), but when you see something they posted is interesting or helpful, let them know! You can even re-tweet it or give them a special mention on your Twitter feed. Just be genuine. If someone isn’t providing helpful and useful information, remove them from your list and follow someone else (remember, people will do the same to you). Only follow those who are truly helpful. If they send you a direct message or respond to a comment, reply back! Forming a relationship like this can literally turn into money later, so get out there and network with the people you are following. Don’t just give them sales pitches for your website, product, or service – that will come later. For the most part, just interact and have fun. As a direct and indirect result of your friendliness, your own following will continue to grow.
That’s how you make money on Pinterest with affiliate links. Uploading the pin is simple. However, getting clicks can be a challenge in the beginning. I was struggling with that until I took a course called Pin to Profits – Affiliate Marketing. It goes over design tricks you can use on Canva or PicMonkey to entice people to click on your pins. You can learn more about the course in my interview with the creator, McKinzie Bean.
Skillshare is a platform that provides it's users with high-quality video tutorials that they can then apply in real life. With Skillshare, you can earn $10 in commission for every new customer that signs up for a membership or a free trial, and the software that Skillshare uses can track your referrals for 30 days. So long as you can demonstrate that you have at least one channel and audience that is aligned with Skillshare's brand. Skillshare is a particularly popular site at the moment, and shouldn't be hard to suggest to your audience, as they offer excellent tutorials and free trials.
In this example, a blogger might put this link on their blog to try to get their readers to click through to your “blue widget” page and hopefully buy something. If the visitor who clicks on this link actually buys something, affiliate tracking software will automatically (usually – depends on what system you are using) pay your affiliate a percentage of the sale.