Yeah. The concern from an SEO perspective is that YouTube, their goal is to keep people on YouTube for as long as possible, watching as much content as possible, engaging with as many videos as possible, seeing as many ads as possible. And so if your video ends the viewing session for a viewer, like they watch your video, then they click on that link and go to that company’s website and buy the product, that’s great for you, but your video could potentially not perform. If everyone who watches the video took you up on that offer, your video could potentially not perform as well as it otherwise might.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.
And that means affiliate marketing also conveys more trust in your brand. When your partners are marketing you to their friends & family, it confers the trust between them to your brand as well. This is why working with influencers gives you greater social clout in your niche, which translates to higher loyalty and trust in your company. And then… more affiliate partners as your customers turn into reps!
Before we look at how you can gain relevant followers it is worth mentioning that you should avoid buying followers from the services you see on Fiverr etc… In fact, you should avoid buying followers altogether. Many affiliate marketers think that their account looks more genuine if they have 20k ‘people’ following them. The fact is that buying followers results in a lot of fake accounts or bots that have no interest in what you are trying to promote. A Twitter account with 50k followers and only 1 or 2 likes or retweets when you post something just looks fake.
You can get lots of organic traffic by having your video rank in google search engine listings. If this is going to be your strategy, I recommend going after a niche product, because the competition will be considerably lower than if you went after a product that everyone is trying to sell. You might have a chance of ranking high for a makeup product no one has heard of but you will have zero chance of ranking for an Apple iPhone due to competition.
When using social media for affiliate marketing, you should always stop and focus on your content first. Do your posts have the ability to stand on their own regardless of your affiliate link? Do they provide something of value to your audience? Do they grab attention? Using the right education and finesse, you can learn how to really rope in your social media platform audiences, and demand their attention with high quality and interesting content.
The site has certain requirements for you to be eligible. You need to first register at least 1000 subscribers and have an accumulated 4000 watch hours in the last 12 months. Once you meet these requirements, the site will review and approve your channel. If you can’t meet those numbers, we suggest at least buying enough views to get you there so that you can start earning with affiliate marketing.
Know your product. The best content you'll see on YouTube is from someone who knows what they're talking about. If you're new to using a product, make sure you let your users know otherwise it's going to look like you don't know what you're doing. Research reviews and other content so you can see what other problems/issues users have and see if you can address them in your video.
Another mistake I see many affiliate marketers make on social media is thinking a bit too much about the money. You can’t just put up a bunch of post everyday that are essentially advertisements. It gets old fast and most people view it just as bad as spam. It’s ok to throw in some relevant ads once in a while, but the majority of your posts and updates on social media should not contain affiliate links or links to sales pages on your website. This is especially true for new affiliate marketers who have only recently established a following. Build trust first and monetize later.
For starters, you’d benefit greatly from a website to publish relevant content. There’s no need to go overboard and hire a developer. WordPress and fast, light, and affordable hosting will suffice. All you need is hosting. If you are wondering what website hosting is good for your affiliate marketing blog, Nick, web hosting expert at Hosting Tribunal considers HostGator as one of the best value-for-money choices based on its speed, uptime, price, compatibility with WordPress and customer services.
The owner and creator of one of best blogs about Internet marketing, Jeff includes affiliate marketing tips in his posts. He also has a regular stream of guest bloggers, and his entire operation is a textbook case study in how to do affiliate marketing right. He’s also, of course, really strong on social media, which can be a little tricky for affiliate marketers sometimes.
If you’re running WordPress, I use a plugin called Thirsty Affiliates to cloak, manage, and track my affiliate links (you have to pay Thirsty Affiliates for their add-ons if you want extra features). The free version is still good… just install the plugin and find the “Affiliate Links” tab on the left of your dashboard. Add the link name and destination URL, save it, then copy the cloaked version of the URL so you can add it to your Youtube video annotations.