The owner and creator of one of best blogs about Internet marketing, Jeff includes affiliate marketing tips in his posts. He also has a regular stream of guest bloggers, and his entire operation is a textbook case study in how to do affiliate marketing right. He’s also, of course, really strong on social media, which can be a little tricky for affiliate marketers sometimes.
Nordstrom Rack’s recent partnership with Shopping Links is an outstanding example how influencer marketing can be coupled with affiliate marketing to drive not only brand awareness but also traffic and sales. By utilizing the Shopping Links Influencer marketplace, Nordstrom Rack was able to simplify the process of identifying and gifting influencers at scale. Individually-selected Influencers created a series of social media posts supported with blog posts to showcase Nordstrom Rack’s products to more than 500,000 potential customers.
Don’t forget to post your affiliate pins to your OWN personal boards! When I share my affiliate pins, I start with my own relevant boards because they’re better optimized for SEO than my group boards. I carefully write my board descriptions to optimize them for keywords. Technically speaking, you don’t even need to share pins to group boards if you have well-optimized personal boards with high repin rates. The advantage of group boards is that they help you expand your reach.
Using social media for affiliate marketing is one of the simplest and quickest ways to begin making money online. Affiliate marketing is a partnership between a company and an external website, where the external party helps to promote a product or products, and the company pays the external party a commission for each click that transforms into a sale. While using social media for affiliate marketing can be one of the most effective methods, you’ll want to make sure your social media posts not only spread your affiliate link and website link, but have actual value as well.
"Social media affiliate marketing often provides a community feel," explains Murphy. "An example of this is mums who publish deals for other mums." Social media has become the new community center, or coffee shop - it's somewhere in which people spend a lot of their spare time, and form friendships sometimes greater than those they have in the offline world.
Once you have been following people for a few weeks, check out the list of everyone you are following. If you don’t see the words “Follows You” next to their name, you are not being followed by that person. If you don’t find their Twitter feed particularly helpful or interesting, feel free to remove them from the list of people you follow so you can add others. You do need to be a bit careful about this as constantly following and un-following large groups of people can be considered spam. I very highly recommend you read Twitter’s policies on following and un-following people.
Previously known as Affiliate Window but now officially referred to as “AWIN” after acquiring Zanox a few years ago, this network claims to work with over 13,000 active advertisers and 100,000 publishers (affiliates). Founded in Germany, AWIN’s merchants primarily hail from Europe (especially Great Britain) although the U.S. network is growing rapidly. AWIN is currently active in 11 countries.
I know you are seeing dollar signs, but don’t go crazy with pinning a million affiliate links. That will turn off your followers fast! Using affiliate links can be done tastefully! You have to keep with the aesthetic of your brand. If you want to pin with an affiliate link, make sure your images are in the same style, look, and color. Having inconsistent boards and pins will easily make you lose followers and potential clients.
You’ve probably heard this a million times, but it’s worth reiterating. I still see square pins all the time on Pinterest. With affiliate pins, I make my pins longer than usual so that they stand out. My pins are typically somewhere between 735 x 1250 and 735 x 1400. I also experiment with smaller pins (600 x 900), and they do well too. There is no set rule for the exact dimensions your pins should be. Just make sure they are vertical. I use both PicMonkey and Canva to create my pins. PicMonkey has an edge over Canva in terms of features. 
If you simply sign up to Twitter, buy a lot of followers and then begin spamming affiliate links every day we can tell you now that you won’t make any money. Affiliate marketing is a long-term effort and you need to create quality content first and then promote your affiliate links later. Anyone who does the reverse of this just won’t generate any income.

That is why online retailers seek ways to drive more prospective clients to their stores with the help of more cost-effective techniques. In this case, affiliate marketing sounds like a good choice if you want to gain more affordable traffic and make a profit. This component of online marketing doesn’t require an initial investment and is likely to pay off even for first-time entrepreneurs.


These guys post in-depth product reviews and comparisons that are some of the best around. If you want an informative breakdown of whether you should buy something or not, The Wire Cutter is an amazing resource. Their Twitter feed links directly to these reviews along with great pictures, and it’s easy to see why they have more than 80k followers — they are a major player in affiliate marketing.
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.

In effect, VigLink works as the middleman between a publisher (blogger) and merchants by scanning the publisher’s content and automatically creating links to publishers that are chosen “in real time” based on their payout/conversation rates. This makes VigLink a very hands-off affiliate program for publishers who prefer to focus on content instead of managing their affiliate links.


Treat Facebook as you would an old-school noticeboard - posting announcements and updates, but also asking questions to generate interest, and reposting interesting articles and stories that you think your followers will appreciate. Make sure likes you accumulate are organic; it may be appealing to buy 13,000 likes from an overseas "like farm," but it won't drive any more than the most minimal levels of additional engagement, and ends up looking more like vanity than anything useful.
An alternative form form of paid ads to consider is display network advertising. Here, text and image ads are shown on a network of affiliate sites. Affiliates can range from mobile apps, and high traffic sites like wikiHow, to the most niche and local of news sites. The idea is that it is tied to any content that your target audience is consuming every single day.
This is the single most important step when monetizing your social media. Luckily, you already have an understanding of what your audience likes and doesn’t like, so this will be easy. You see it every day with your popular blog posts and viral social shares. Often your audience will be just like you, so simply ask yourself the question “Would I buy this?” If you answer yes, you’re probably onto a winner.

For example, I have a post featuring 10 Affordable Headboards on my blog. Now, instead of just pinning the “pinnable graphic” you see below, I pin that PLUS individual images of each headboard featured within the post. That exponentially increases the chance that people will click on the pin and through to my blog post, which in turn increases my chance of making affiliate sales from that post. Plus, it also boosts traffic to that post, which translates to more ad revenue as well–it’s a win-win!


You may have read my recent chat with a Pinterest expert, McKinzie Bean, where she shares tips to crush affiliate marketing on Pinterest without a blog. Now, we’re going to get into the specifics. This post will show you the exact step-by-step process to create pins with viral potential, write keyword-rich pin descriptions, and promote them on Pinterest. Let’s get started!
If you don't know, Shopify is an e-commerce platform that allows users to set up their own e-commerce site and become an entrepreneurs quickly and easily. By spreading the word about Shopify and encouraging your audience to sign up to it (using the link you provide) you can earn an average of $58 dollars for every user that signs up using your link. Shopify provides you with 24/7 support and links to blogs, video tutorials and so on that will help to explain to your audience what Shopify is and how it works.
I try to personally just err on the side of being as transparent as possible about my relationship with the brand. So if they gave me a free product, and I’m not getting compensated for it, I’ll just say that. If it’s an affiliate relationship, like they have no idea who I am, that I’m even talking about it, but I do get a small percentage of the sale, thank you. I just try personally just to be– because trust is the main thing, like currency with your viewers that is most important. And anything that could kind of potentially violate that, personally I’m just like, I want to be completely up front with you guys about everything, whatever’s going on, so there’s no questions. And you guys can always feel like you can trust what I’m saying.
There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
Write a description using your main target long-tail keyword and 2-3 related keywords from the search results. With a regular pin, your main target keyword should be in your blog post title. meta description, pin title, and pin description. Affiliate pins don’t have a blog post title or meta description so you just need to focus on the pin title and pin description. This below is my affiliate description. Notice how I effortlessly weave in the keywords? After writing your description, read it over and make sure it sounds natural. Below, I used #affiliate, but now I use #ad to be more explicit.
Creating a blog is also a great idea to along with your products. Not only does it give you the ability to showcase your products, but it keeps your readers up to date with upcoming products, promotions, descriptive posts, social media sharing, email list building, etc. Here is a FREE 7-Day email course on how to start a profitable blog if you are interested.
Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.

With the focus on simplicity and automation, Shopify is a robust platform that allows creating an affiliate program in a couple of clicks. It is easy to find new partners, contact them and expand your affiliate network while focusing on other business processes. You can track your success, modify commission rates, and grow your partnership network with minimum effort.
Shopify is probably the most popular e-commerce solutions provider out there, but because there are so many products and options, newcomers can easily get confused. If you believe your audience has products to sell and could benefit from Shopify’s products and are able to elucidate the benefits of signing up for Shopify, you can definitely earn some big money with their affiliate program.
One last thing to consider: even if your product listings point to reputable retailers, visitors might be confused or freaked out when they’re sent to other sites when trying to purchase your curated products. By being upfront about your affiliate relationship and how the site works, you’ll increase trust and remove any doubts they have about shopping with you.
Michael, Great article. I was eagerly awaiting this one as I’ve always found Twitter to be the top social media platform for audience dev and to support business goals (like lead generation). I have NOT found the same with Facebook. Given that, perhaps we could publish a follow-up: Top 0 Ways to Make Money with Facebook. Or, 101 Ways to Waste Your Ad Budget & Man-Hours at Facebook! 😉
Not too hard, right? Aside from the equipment you need, which at the beginning will be pretty minimal anyway, you’re not going to need to invest any money. It will only take a little bit of time to make great videos and start growing your following. Heck, if you’re super shy and don’t want your face on camera, you can just use a PowerPoint presentation and narrate a presentation for your audience. The only one stopping you from promoting affiliate products on YouTube is YOU!
You can gain tons of potential traffic if you know exactly how to start affiliate marketing. Collaborating with the right affiliates can make your brand visible you larger audiences and drive quality leads to you risk-free. On the other hand, you can ask your existing clients to promote your products in exchange for a reward. In this way, such an affiliate-marketing model can boost engagement and make customers return to your store.
To be able to share your affiliate video on youtube, you need to become a partner withYouTube. To become a YouTube partner, all you need to do is make a video that will get a considerable number of viewers. You will know that you are getting a great many visitors when youtube will contact you and allow you to fill an application form to become a partner.
Earning income via Target affiliates, however, requires a bit of work. Cookies expire in just seven days, and commissions can be as low as just one percent, so you’ll need to be operating a high-traffic website in order to make serious cash with this program. But with Target’s much-beloved brand reputation and vast catalog, relevant product links can be a big earner for established influencers.

If you’re running WordPress, I use a plugin called Thirsty Affiliates to cloak, manage, and track my affiliate links (you have to pay Thirsty Affiliates for their add-ons if you want extra features). The free version is still good… just install the plugin and find the “Affiliate Links” tab on the left of your dashboard. Add the link name and destination URL, save it, then copy the cloaked version of the URL so you can add it to your Youtube video annotations.

My policy with affiliate marketing is to only recommend products that I have used or have had someone close to me who I trust use and recommend. This is again something that will add weight to your recommendation and increase conversion – but it’ll also help your reputation and stop you from promoting products that are rubbish. Recommend a product that doesn’t work and your own reputation and any trust you’ve built up with those who follow your advice will suffer. Don’t sacrifice your own brand for the sake of a few quick dollars.
An alternative form form of paid ads to consider is display network advertising. Here, text and image ads are shown on a network of affiliate sites. Affiliates can range from mobile apps, and high traffic sites like wikiHow, to the most niche and local of news sites. The idea is that it is tied to any content that your target audience is consuming every single day.

With all of my blog posts, I have the consistently scheduled to share on social media and on Pinterest. This keeps the content in front of my audience. I use the social media scheduling tools Post Planner and Tailwind for this. Many affiliate programs also have great affiliate managers that will send out information with special promotions that you can share. If there isn’t a big sale or promotion going on, I will still try to feature certain high-converting posts on Pinterest, to my email list, etc.
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