You’ll realize that attributing commission directly to a specific link is difficult to do, so to gain the insights that will help you best optimize your campaign, you need to be clever. One way is to test a single variation per week – for example only post photos to Facebook at 3pm, then measure the commission earned that for week. The following week do the same, but post at 3pm on Twitter. You could also use bit.ly links to track the click-throughs on social networks that otherwise don’t provide you with these insights (I’m looking at you, Twitter). In this way, you’ll slowly build a picture of which programs are profitable, and which are a waste of time.
In the past, bloggers could only promote affiliate products via Pinterest indirectly by linking to a blog post that contained affiliate links. But now, if you are a blogger who has already joined affiliate programs for your favorite retailers in your niche, you can now share your affiliate links directly on Pinterest. That means that instead of creating a post to drive readers to, you can now pin and image of a product you love with your affiliate link on Pinterest. You can see an example of one of my “affiliate pins” below.
You will first need to learn which products/merchants are best to refer your audience too. Most websites have an “Affiliates” tab at the top or bottom of their website where you can sign up. You can also Google “_____ affiliate program” to see it it shows up here. There are many affiliate hubs which have thousands of products/merchants. Try out Amazon, ShareASale, or CJ. Once signed up and approved, you can start creating your affiliate links:
A great way to establish yourself within a community of content-creators, and bring more attention to the affiliate programs you're selling, is to draw attention to the efforts of others. Remember that, whoever we are, we operate on social media as part of a community, and the process of picking up followers and, we hope, sign-ups to our programs, is not a zero-sum game. You're not taking leads off the competition, you're developing new leads for yourself.
On the topic of looking for affiliates that cater to your niche, another way to bring on affiliates is by emailing other entrepreneurs in that niche as well. If you’re not using an affiliate program, finding other stores on your own that target an audience similar to yours and reaching out to them could be a great way to start a really profitable relationship.
If you think about the shares you see on Facebook and Twitter, they often have a “newsy” component to them. So I like to give our affiliates the inside scoop on what’s new, and update our social sharing content at the same time so that they have something unique to share (and our commission-based public relations team hits the social media streets on our behalf!)
By following a few simple rules, tips, and tricks, even a social media novice can master the art of social media for affiliate marketing. Social media has been designed to be user friendly and not too complex, and this rings true whether you’re just posting your vacation photos for your friends and family, or if you’re posting the affiliate link for a product you believe in and want to share with your followers. Using these tried and tested methods can ensure that you’re using social media for affiliate marketing to the best of its capabilities, and therefore also gain all the benefits that go along with it.
Facebook Ads, one of the most targeted ads to exist currently, is affordable for beginner affiliates and effective for even the most experienced. The display of text and image ads appear on Facebook newsfeeds and sidebars of your most targeted demographics. Because these ads are able to be targeted by demographics like age, location, gender, even profession, they provide significantly strong results at minimal cost. Considering over 80 percent of Americans are active on the platform, that results in a lot of qualified leads.
And that means affiliate marketing also conveys more trust in your brand. When your partners are marketing you to their friends & family, it confers the trust between them to your brand as well. This is why working with influencers gives you greater social clout in your niche, which translates to higher loyalty and trust in your company. And then… more affiliate partners as your customers turn into reps!
The content being shared on the social media should be a bit different than the one that is being shared on your blogs. It is should be more engaging and entertaining. You could experiment with podcasts, videos or infographics to start with. The idea is to get your audience talking about a certain topic that is relevant to the products you are promoting.
Best Forex Partners (BFP) was established in 2011 by a group of international financiers and global online marketing professionals who saw a need to change the nature of affiliate marketing for the better. In a few short years they combined their over 60 years of combined financial and marketing experience to create a new way to affiliate market and have never looked back!
Besides affiliate links, publishers can get access to tracking reports (clicks, sales, impressions), additional promotional materials (banners, copy, email templates) inside the retailer’s affiliate platform. These platforms also handle commission payments so publishers can expect to be paid around the same time each month, usually by Paypal or direct deposit.