Today, we hardly know anyone, who does not have a Facebook or Twitter account. There will also not be a single person, who does not watch videos from YouTube. We will find a minority that is not active on social media. In this way, you can consider social media a robust medium to promote your business as you can find customers from online conversations and scrolling timelines. It has become comparatively easier as people access the Internet over their mobile phones and smart phones.
Lori Weiman is CEO and co-founder of The Search Monitor. The Search Monitor provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
The social media landscape is volatile and changes quickly. Just look at the scattered wreckage of Myspace or Friendster. Some commentators were even sounding the death knell for Facebook in the last few years. But as social networks have matured, they have established their individual spaces in the marketplace. Determining which networks to target and how to target them deserves consideration. Which channels have the highest potential for online sales? Who is actually using these networks?
"Coverage with social media affiliates (SMA) is often quick to implement. This makes Twitter perfect for last-minute promotions," Murphy says. A great example of this is the sports betting deal where a bookmaker offers an increased CPA if referred players bet on a certain match. This kind of limited-time deal can be used by advertisers and publishers to increase interest in a product.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.
Depending on your niche, your audience will prefer certain platforms. I know, all these names like Twitter, Facebook, Instagram, and Reddit (don’t forget about Youtube and Snapchat), might sound a bit overwhelming. But you’ll find out that people that read your content and share your interests usually hang out on two or three of these. Again, a social media listening tool could help you analyze which platform is popular among your audience.
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote.  Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply.  These are just ones that I use and were fairly easy to join and promote.
** There are other programs affiliate programs that you can apply to for Pinterest depending on what you are wanting to promote.  Some of these (like Target) offer products in a variety of categories, but you will just need to look through ShareASale and other programs and read through their TOS and apply.  These are just ones that I use and were fairly easy to join and promote.
Creating a blog is also a great idea to along with your products. Not only does it give you the ability to showcase your products, but it keeps your readers up to date with upcoming products, promotions, descriptive posts, social media sharing, email list building, etc. Here is a FREE 7-Day email course on how to start a profitable blog if you are interested.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.
×