If you’ve ever been on Facebook and said to yourself, “hey, I almost want to click that,” then you know the power of advertisement via social media. It allows yout product to gain access to entirely new audiences. And oftentimes, these leads come more pre-qualified than most web traffic because sites like Facebook do a good job in showing its users only the ads that will interest them the most. Thanks to social media profiles, advertising has gotten easier and more-effective. And ultimately, more effective also means more cost-effective.
It is also useful to consider whether your products have varying markups as you come up with your default commission rates. This is because you might want to incentivize your affiliates to generate more sales on products that are already earning you higher profits. If you want to create a set rate instead, you’ll want to find a percentage that takes your varying markup rates into consideration. Instead of creating a single set commission rate, some affiliate marketers opt for a tier system where different commission rates are assigned to different product categories.
If you’re running WordPress, I use a plugin called Thirsty Affiliates to cloak, manage, and track my affiliate links (you have to pay Thirsty Affiliates for their add-ons if you want extra features). The free version is still good… just install the plugin and find the “Affiliate Links” tab on the left of your dashboard. Add the link name and destination URL, save it, then copy the cloaked version of the URL so you can add it to your Youtube video annotations.
The first question you need to answer is whether or not affiliate marketing is right for your product or service. There are two things you need to consider. First, have a look at whether your competitors are practicing affiliate marketing and how they’re doing it. If you see their products promoted by social media influencers and the like, it’s a good sign that affiliate marketing in your niche pays off.
You want to get those viewers who are searching through hundreds of videos to click on your video and a good title can be the key to this. Make sure your title is captivating and also true to your video content. Creating simply clickbait videos will cause your video to get disliked and the bounce rate will skyrocket. This two negative signals will cause your video to be pushed further down into the oblivion of search.
4. Perhaps the most blatant offender is the reply spammer, which is relatively new to the scene. These people reply to popular Twitter users with an affiliate link, and try to trick people into clicking. These reply spammers also try to trick the popular person’s followers, because at first glance, it looks like the Tweet is coming from them. Considering most of these tweets look identical, I simply click the block button and move on. Get blocked often enough and you’ll be suspended. Good luck getting your account back.
No doubt, YouTube is one of the most popular online platforms for sharing, uploading and downloading videos. Hence you can take advantage of this popularity that YouTube enjoys and earn some money with your affiliate program. One of the easiest methods available to make money online is by creating videos about your affiliate product and uploading them on YouTube.
While top influencers often have direct partnerships with product companies, others with smaller audiences often take advantage of affiliate networks to build their revenues. These networks allow an influencer to take a small cut of any sales that are generated through their unique affiliate link, and their flexibility means that influencers can prioritize products that they believe best match their audience.
This is a fairly general Twitter tip but it applies to affiliate marketing. If you’re going to promote a product on Twitter make sure it’s highly useful to your followers. This is connected to being relevant – but goes beyond it. I find that the more useful my Twittering is the more positive feedback I get from followers. The same is true from blogging and interestingly enough it applies to the products I’ve promoted over the years. The best feedback that I can possibly get after an affiliate product campaign is from someone who bought the product and thanks me for recommending it because they found it useful. To me this is the ultimate feedback because it means I’ve not only made a little money, but more importantly I have a reader who is happy, who remains loyal and who is perhaps even more loyal than they were before I made the recommendation. This really comes down to smart selection of products to recommend – make sure that they are the best!
Before we can adequately explain how to start affiliate marketing, however, let’s first examine the concept in more detail. What is affiliate marketing? Affiliate marketing involves partnering up with a more established ecommerce entrepreneur in your niche and asking them to promote your products to his or her audience. In return, you’d give the affiliate a percentage of revenue from each sale he or she generates. Affiliate marketing can be a great channel for first time ecommerce entrepreneurs because it’s one of the only marketing channels where you can get a 100% return on investment, every time.
Social media has been around for a long time now - MySpace started getting traction in 2004, then Facebook, Twitter, Instagram, and the rest, followed. It's become accepted that social media isn't just for children, and isn't just a toy. Given that most people know this, how do you maximize the value of being on social channels? Let's look at how to make money on social media with affiliate marketing.
Let’s say I save the affiliate pin for my favorite Pinterest affiliate marketing course to a general group board called ‘Bloggers Share Your Best Pins.’ In the group board, there are pins about parenting, DIY, recipes, fashion, weight loss, and all sorts of topics. Because the board is a free-for-all, there are no relevant keywords for, well, any topic. How is the Pinterest algorithm supposed to determine that my pin is about affiliate marketing? Sometimes you have to put yourself in the Pinterest algorithm’s shoes, as strange as that sounds. How can you make its job easier? Signal exactly what your pin is about by using the right keywords and posting ONLY to relevant boards.
Niche-specific challenges: It’s relatively easy to create content for the “tech how-to” niche (like “how to install Windows” or “how to use WinRar) - you just need a screencasting software and a microphone. For niches like DIY plumbing, however, you need significant time, energy and skills. This often compels marketers to flood the easier niches, increasing competition.
You can also create high-quality videos about your product and then add your affiliate link to your video. Ensure that the link you add to your video is relevant to the product that you are advertising. However, if you want to increase your income by using youtube affiliate marketing, do not just make one video and sit and relax, make as many videos as you can to increase your chances of increasing your earning.
Tip 4: If you're a beginner, it's important that you realize it make take more than a few days before you start making sales. While it is possible to earn affiliate commissions with Amazon within a few days of creating a campaign, realistically you shouldn't expect to start making sales within the first 14-30 days. It takes time for your website to carve out a space on the internet. However, if you are determined and post 1 new blog post and 1 new video each day for your first 30 days, you hold a way higher chance of earning affiliate commissions within the first 30 days.
Yet, if you are still not sold on the payoffs of offering high commissions, remember that your affiliates are not just bringing you sales, they’re bringing you customers. You’ll have access to people who you can re-market to time and time again. Repeat customers have a 60-70% higher chance of buying from you compared to a first time customer, and they also give your store more word of mouth marketing. Thus, it’s best to do what you can to foster a strong, mutually beneficial business relationship with them.
In the beginning, the tracking capabilities of affiliate marketing felt revolutionary: marketers were giving trackable links to publishers, with the publisher earning a commission every time a reader made a click or a purchase. Leveraging this newfound transparency opened up an opportunity for publishers to monetize their content without having to sell banner ads and pop-ups, while brands could now have a trackable, results-driven strategy for their marketing spend.
Wonderful course. Completely takes the guess work and mystery out of setting up a Shopify Affiliate Store. Tim Sharp is knowledgeable, engaging and enthusiastic. He is truly a natural teacher. And the fact he shares SO much detailed information, without subliminally selling alternate personal products, means he really wants us - his virtual students - to succeed. Not only do I recommend, I would pay for any future courses he offers...
Hi Tasha and Abby, very intersting post . Tasha, I’ve noticed that you’re using Amazon links too. Doesn’t Amazon only allow affiliate links on your own website? No social networks, no emails, no ebooks, no nothing else… I’m not a native English speaker, so maybe I misunderstood the terms (they are complicated as hell for me). But good to know that with a less strict company it’s possible to use affiliate links on Pinterest too. Thank you for the info!
Posts without value are posts that will cause your audience to lose interest and the goodwill of your audiences, rendering your efforts of using social media for affiliate marketing useless. For example, on my social media platforms I like to have 80% of my posts as entertainment or education purposes only and only 20% of my posts have anything to do with promotions.
When you first get started on Twitter, whether for your own personal use or for business use, it can feel a bit intimidating. You’re like the new kid at school and like it or not, the only way to make friends is to start approaching people and saying hello. YOU must take the initiative. Fortunately, it’s a lot easier and way more fun to do this online using Twitter than it is being the new kid at school.
Building a solid presence on social media is a gradual process. You must select the appropriate channels and build a genuine following there. And you must stick to a disciplined posting strategy that deepens your influence as you promote your products or services. To gauge your progress, use tracking parameters to determine which social media selling tactics work best for you. Through a steady and disciplined approach and being responsive to metrics, you will establish a foothold that will burnish your brand online, leading to a more loyal following and more commissions.
Computer scientists Arunesh Mathur, Arvind Narayanan, and Marshini Chetty compiled a random sample of hundreds of thousands of videos on YouTube and millions of pins on Pinterest. They then used text extraction and frequency analysis to investigate URLs located in the descriptions of these items to determine whether the URL or any redirects behind it connected to an affiliate network.
The idea of making money while you sleep is nothing new. Passive income has been a popular buzzword for the past couple of years. One way to generate such passive income is with affiliate marketing. If you want to earn money but don't have anything to sell, affiliate income comes into play and can leave you making some pretty decent change each month.
I think one of the easiest ways to do it is actually when you’re going to do a review video. So if you’re reviewing a specific product, I would link to that product so your viewers can actually go purchase that product as well, especially if it’s something that you love. That’s probably the easiest way to integrate affiliate links. And it’s also a great way to monetize any video that’s not sponsored. So any time you have favorite things or your favorite products or reviews, you can throw in an affiliate link to help people know where to find the product you’re talking about.
Build Links. One of the most valuable things you can get from your Twitter activity may be a link to your site(s). There’s obviously no money exchanged with a link, but there are some clear indirect benefits; links to your content will expose new audiences to your site, and may help you move up the search rankings as well. If done correctly, Twitter can be a great tool for highlighting the content you’ve published on the Web–and getting other users to send links to it. That can have a big payoff down the road, as it leads to more visitors and more potential customers.Check out further reading on link building with Twitter.
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Positive messages tend to get a lot of love on Instagram; be sure that your photo is accompanied by either a really strong description of what you're doing in the picture, or a message that people will catch onto. You have to sell your affiliate programs in a clever way, because Instagram only supports either clickable tags to other profiles, or links in the biography section of a profile.
This is crucial! Do NOT save your affiliate pins, or any pins for that matter, to generic, all-niche boards. You’d confuse Pinterest. When you share a new pin, the Pinterest algorithm goes to work to figure out what that pin is about. It determines this based on the image, keywords, and the boards where the pin is saved. If you want to learn the ins and outs of how the Pinterest Algorithm works, there’s no better course than Pinteresting Strategies. Mommy blogger, Carly Campbell, walks you through how she went from 0-200k page views a month by mastering the Pinterest algorithm and manual pinning.
I love working with Tasha! She came up with some great logo ideas for my virtual assistant business and patiently worked through my indecisiveness, offering multiple options and revisions until we decided on just the right design. Tasha also put together a beautiful branding board with my colors and style that I can reference any time. Now I’m having her work on graphics for my social media to go with my new brand. She does terrific work and I’m so glad I found her!
When providing affiliate links, you want to do is discreetly but also so that the user will actually see it. You can place links in your description (mention this in your video) or even put annotations in your videos for people to click. I wouldn't spam your videos with links, otherwise people will just see you videos as pushy and trying to sell something. The best way is to appear genuine and honest.
PeerFly only has a limited number of products at the moment, but they have tremendous momentum and are growing by leaps and bounds. Their payout rates aren’t spectacular, but everything is upfront and transparent, and affiliate satisfaction is very high. PeerFly is perfect for authentic marketers who want to offer high-quality products to their visitors as opposed to “get rich quick” schemes and opaque offers.
Nordstrom Rack’s recent partnership with Shopping Links is an outstanding example how influencer marketing can be coupled with affiliate marketing to drive not only brand awareness but also traffic and sales. By utilizing the Shopping Links Influencer marketplace, Nordstrom Rack was able to simplify the process of identifying and gifting influencers at scale. Individually-selected Influencers created a series of social media posts supported with blog posts to showcase Nordstrom Rack’s products to more than 500,000 potential customers.
Affiliate marketing tends to do exceptionally well on social media when you promote a high-quality offer. In such a situation, everyone wins. The customer wins since they obtain an awesome deal; the affiliate marketer wins since they earn a heavy commission on driving traffic to the website, earning sales and the product manufacturer wins by generating revenue for what they have created.
Review: If you're a do-it-yourselfer running your own Shopify store who doesn't have much website coding experience, are working with a limited budget, or want to test the waters with an affiliate management software that's easy to setup and get running, I recommend checking out Affiliatly. Plans begin at $16/month after a free 30 day trial and every plan offers the full suite of features, limited only by the number of affiliates allowed. Even though I recommend this software for budget-conscious startup stores, it's actually quite feature rich and would be great to run your mid-sized affiliate program too. I use Affiliatly to power the affiliate programs on a couple of my print-on-demand t-shirt stores. Anytime I've needed help, the support team has responded back within a few hours, and I've never had any hangups with the software. Affiliatly is one of the first places I recommend looking for new store owners.
Hi, Jamie! Very good list. I needed something like this for 2018 so that I know what to target in the future blogs I create. As for now, I’m comfortable using SiteGround affiliate network and it’s pretty good actually. Their hosting service is pretty much the best considered its price. I’ve tried others but SiteGround stands out. I’ll also try new affiliate networks, something from the list you have just provided. I think Amazon is too saturated at the moment, and I need a better network. 2018 will be interesting indeed.
Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.