Nerd Wallet is one of the biggest online sources of personal financial advice and they make their money through partnerships with various financial services. They use all social media platforms well, but their Twitter profile has 54k followers and, aside from its professional and sleek look, they have successfully integrated their own hashtag, #TurnToTheNerds.
Enthusiasm. You don’t need to be bubbly and happy throughout your video — you should be yourself. But you should not speak in one tone and completely deadpan. Try to get people excited about whatever it is you’re video is about. Think of the things YOU like to see in YouTube videos and then try to do that the best you can. Remember, you will never please everyone, but you don’t have to.
If you’re running WordPress, I use a plugin called Thirsty Affiliates to cloak, manage, and track my affiliate links (you have to pay Thirsty Affiliates for their add-ons if you want extra features). The free version is still good… just install the plugin and find the “Affiliate Links” tab on the left of your dashboard. Add the link name and destination URL, save it, then copy the cloaked version of the URL so you can add it to your Youtube video annotations.
Once you start to gain a small following, share things that are irresistible. If you don’t have a blog or website yet, get one. You can create all sorts of interesting content that your following will love. Top 10 lists are huge. If you do nothing else but create top 10 lists related to your industry and share it with your targeted following, you will gain traffic to your blog, your information will get re-tweeted and shared, and you will watch the number of followers you have climb even higher. And remember, you can tweet about an article many times. Twitter is a very “in the now” type of platform and most people will never realize you posted to the same article 5 times in the same week.
Photos say a thousand words, and they are one of the best ways to draw attention for social media posts. Think about scrolling through your newsfeed – what types of posts do your eyes naturally fall upon while carelessly scrolling? Photos! Using product photos or related photos to go along with your social media for affiliate marketing posts will naturally draw the eye of your reader, and therefore naturally draw their attention. Using Instagram for your social media for affiliate marketing platform of choice can really show you what the power of photos hold.
One other positive about the Ultimate Bundles affiliate program that your readers may not have realized… They actually offer second-tier commissions too, meaning you’ll earn a share of the sales from any affiliates that you refer to the program. In this case, it’s 10% of their bundle sales during their first year as an affiliate which could be a nice earner!
If you think about the shares you see on Facebook and Twitter, they often have a “newsy” component to them. So I like to give our affiliates the inside scoop on what’s new, and update our social sharing content at the same time so that they have something unique to share (and our commission-based public relations team hits the social media streets on our behalf!)
Typically, the biggest mistake that most companies make is that when they connect, follow, or get followers, the relationship ends there. Just because you have followers or you follow others does not mean that you do not need to put in the work to develop a relationship. The fact is that you must be able to build a community that will maintain a good structure and will ensure the full potential for your business to succeed. Strong connections are often the result of your engagement with the community, so you need to participate and engage with your network. Otherwise, the people you are connected to will see you have no value and they will pay attention to other networks that are beneficial and offer them value.