Social media has been around for a long time now - MySpace started getting traction in 2004, then Facebook, Twitter, Instagram, and the rest, followed. It's become accepted that social media isn't just for children, and isn't just a toy. Given that most people know this, how do you maximize the value of being on social channels? Let's look at how to make money on social media with affiliate marketing.
Video is the most powerful form of advertising. It allows consumers to see and understand products before hitting the purchase button, and as visual creatures, we can’t help but watch a well-made, captivating video. Just think about it — video has only been around for about a century, but now it’s everywhere. We have Snapchat videos, 3D movies, videos on our Facebook walls, and more.
It takes discipline to stick to this rule. Maintaining a monthly promotional calendar can help you develop your 4-1-1 practice, while also ensuring you don’t repeat content. A promotional or social-editorial calendar also helps coordinate any seasonal discounts or promotions you plan to offer. We know what you’re asking, “If 4-1-1 is so much work, and limits how much I can promote my own content, why should I use it?”
Understanding the effectiveness of your affiliate program is crucial for sustainable success. Identifying your top-performing affiliate marketers, for example, can help you double-down on what’s working. Why are they so effective? Were they very loyal to your brand before becoming an affiliate? If yes, then maybe you need to contact your most frequent shoppers about joining the program.
Shopify has three different account types as well as standalone third-party products like themes and apps. Commissions are paid for sales of any of these products, including users who sign up for a 14-day free trial and then convert to a paid account. Shopify also has a wide range of blog posts, webinars, and video tutorials that can be linked to with the standard commission paid on any sales that are generated.
Alexis Grant is an affiliate marketer, but she’s got other business models running too. She runs a content creation company, a site for writers, and has a bunch of training programs and other excellent resources. But she also does a lot of affiliate marketing, and she reveals her earnings, which is extremely interesting. Check out her recent post, Affiliate Sales: A Realistic Guide for Earning Revenue From Your Website.
People don’t want to read, ‘This-product-is-great, you-should-try-it-too’ kind of messages. Trust us, they are plenty on Twitter and nobody bothers to click on that link. A more subtle approach would be to tweet the link of the product review that is on your blog. The review must be balanced and tell readers how the product is ‘useful’. Obviously, you couldn’t have done justice to the product review in 140 characters.
Affiliate marketing isn’t the only strategy to have evolved recently. Influencer marketing has undergone a makeover of its own, becoming more transparent, more streamlined and more effective. If you have felt in the past that influencers do not offer the same transparency or sales-driven results as affiliate publishers, you might be pleasantly surprised by recent updates and changes in the industry.
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