Five years ago, everyone was talking about how to properly use SEO for affiliate marketing. Sure, affiliate marketers are still leveraging Google and other search engines, but diversification has never been more important. Search engines are constantly changing their algorithms and how they rank websites. While your affiliate site may be ranking well today, that doesn’t mean it will still be ranking well next month. Relying solely on search engines can be a devastating mistake.
I do quite a bit of successful affiliate marketing on my websites. But other than marketing indirectly through my posts that go up through twitterfeed, I’m just not going there on twitter. I see twitter as a way to network, socialize with friends, and stay more in touch with readers. I don’t want to start trying to turn it into a directly monetized venture. I think the risks of alienating people is too high and the potential monetary gain not all great.
On Facebook and Instagram, taking part in a conversation is generally done in a more indirect way, but on Facebook you can share links and posts and make a point about what you have heard or read, while on Instagram you can write about the reason you are posting on a topic, and put another side of the story onto a public forum that welcomes different viewpoints.
I know you are seeing dollar signs, but don’t go crazy with pinning a million affiliate links. That will turn off your followers fast! Using affiliate links can be done tastefully! You have to keep with the aesthetic of your brand. If you want to pin with an affiliate link, make sure your images are in the same style, look, and color. Having inconsistent boards and pins will easily make you lose followers and potential clients.
Try and write content that can be updated from time to time simply by adding links to your recent articles. Even if your article gets shifted from the front page, your readers should be impressed going through it. Most platforms allow you to show ‘most recent’ or ‘most popular’ on every page, so even if your article is not new, it will always show access to your new pages. Old content shared by you can still give you good revenue.