There are many ways to get your affiliate marketing message across, some more effective than others. One of the most effective methods of audience-building is by using Twitter, one of the world's most established social media channels, but equally one that many people wrongly disregard. We spoke to Gerald Murphy from Search Engine Watch about why he values Twitter so much. Many thanks also to Sophie Halley from 7 Things Media for her contribution to the discussion.
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But that’s kind of the balance is you’ve got to balance like I’m developing an audience, but I need to make it sustainable. So sometimes it makes great business sense for you to go ahead and use an affiliate. And other times you’re like, you know what? Maybe not on this video because my main goal for this video is just to get it to rank really high.
Once you start to gain a small following, share things that are irresistible. If you don’t have a blog or website yet, get one. You can create all sorts of interesting content that your following will love. Top 10 lists are huge. If you do nothing else but create top 10 lists related to your industry and share it with your targeted following, you will gain traffic to your blog, your information will get re-tweeted and shared, and you will watch the number of followers you have climb even higher. And remember, you can tweet about an article many times. Twitter is a very “in the now” type of platform and most people will never realize you posted to the same article 5 times in the same week.
"Coverage with social media affiliates (SMA) is often quick to implement. This makes Twitter perfect for last-minute promotions," Murphy says. A great example of this is the sports betting deal where a bookmaker offers an increased CPA if referred players bet on a certain match. This kind of limited-time deal can be used by advertisers and publishers to increase interest in a product.
My audience is entrepreneurs, people who own their own business and want to use video to better market that business. It would make ZERO sense for me to randomly speak about a kitchen organizer and link an affiliate link to that on my channel – but – it would make #allthesense for me to include a small testimonial for a new app I’m loving for business and include an affiliate link.
Build Links. One of the most valuable things you can get from your Twitter activity may be a link to your site(s). There’s obviously no money exchanged with a link, but there are some clear indirect benefits; links to your content will expose new audiences to your site, and may help you move up the search rankings as well. If done correctly, Twitter can be a great tool for highlighting the content you’ve published on the Web–and getting other users to send links to it. That can have a big payoff down the road, as it leads to more visitors and more potential customers.Check out further reading on link building with Twitter.
For example, part of Michelle’s affiliate income comes from blogging tools and resources. Every month in her income reports, she shares all of the details on how to get started blogging. By the time Michelle’s reader finishes with her post, they know exactly how to get started and what products are necessary to purchase. All they have to do is click on the affiliate links she has included in the posts. She follows this model for every piece of affiliate content that she produces.
If I were to recommend one tips above others it would be this one. I think it would be much more effective and less intrusive with the culture on Twitter to tweet a link to a post you’ve written on your blog that includes an affiliate link – than to tweet the affiliate link directly. Write up a review of the product on your blog, give a balanced review, share why the product is relevant to your readers, tell them who would benefit most from it etc. And THEN tweet a link to the review. The problem with Twitter is that you’ve got 140 or so characters and to really do the product you’re promoting service and to give your readers a well balanced review you need more than that.
For example, when you promote a Clickbank product, you might earn $25 in commissions per sale, but when you promote a high ticket program like Aversity, you can earn up to $3,000 per sale online. That’s why the high ticket products are an important part of any successful online business and you must include it in your own business if you’re planning to make it.
Affiliate links were once just links. Remember that. The purpose of having links in any content (and the reason why affiliate marketing works) is because they are useful. They make purchasing the things we want easier. Don’t abuse your online platform by filling your page with spammy, pointless affiliate links. Be sure to create that quality content and only include them when and where they add value. It’s a balance that, when found, makes your viewers happier and earns you more commissions.
Of course, Twitter has its own peculiarities. I assume you are aware that Twitter limits you in the number of characters you can use – right now the limit is 280 characters. You have to find a way to be natural and genuine and fit in your affiliate link. That’s where URL shorteners come into play. Besides, more often than not, affiliate links are long and contain different numbers and random letters which makes them look less trustworthy. URL shorteners can make your link look more appealing. If you’re an Amazon affiliate, they have an inbuilt link shortener, so you’re good. If not, use TinyURL – it’s one of the few shorteners that allow affiliate links.
One of the things that I noticed earlier in the week about those who were promoting the affiliate product on Twitter (an AdSense tips product) was that quite a few of them were not normally writing about anything to do with AdSense. Adding a link to an affiliate product that has little to do with what you normally write about on Twitter is not smart. For starters it won’t convert and secondly it potentially will annoy your readers. If you’re going to directly promote products from Twitter make sure they are relevant to the followers you have.
Established in 1997, FOREX CLUB (the company) is the brand name for a group of companies that provides clients from over 120 countries with platforms and services for trading forex, CFDs and other online trading and educational products. We offer every client effective tools in training, analytics and education, as well as personal support where they want it. FOREX CLUB has over 650 employees worldwide. In 2011 alone, over 45,000 traders chose to learn forex trading with us. FOREX CLUB was one of the industry’s first to offer zero spread trading and commission refunds on all unprofitable trades.
Make sure you actually put yourself out there and interact with the people you are following. You don’t have to comment on every post they make (that would be a bit stalkerish), but when you see something they posted is interesting or helpful, let them know! You can even re-tweet it or give them a special mention on your Twitter feed. Just be genuine. If someone isn’t providing helpful and useful information, remove them from your list and follow someone else (remember, people will do the same to you). Only follow those who are truly helpful. If they send you a direct message or respond to a comment, reply back! Forming a relationship like this can literally turn into money later, so get out there and network with the people you are following. Don’t just give them sales pitches for your website, product, or service – that will come later. For the most part, just interact and have fun. As a direct and indirect result of your friendliness, your own following will continue to grow.
To build on that last point about commissions in the previous section of this post, it’s important to offer generous commission rates, especially if you’re just starting out. For example, proven top fashion sites offer commissions of up to 10%, and some early-stage stores would benefit from offering even more. When it comes to affiliate marketing for beginners, providing great monetary incentives is a key way to build trust and scale up your advertising efforts by scoring great affiliates.
According to Nielsen, Internet users spend 23 percent of their time online using social media, and 70 percent of social media users shop online. Does your affiliate marketing strategy include steps to leverage social media? Finding the right ways to capitalize on social platforms increases your credibility, revenue and traffic sources. But where to start? Below are three best practices to leverage social media to increase traffic through your affiliate sites.
So you should be sharing company updates, blog posts, announcements, launches, etc. This also means you should be sharing the least amount of promotional affiliate links on Facebook versus your other social media platforms. This is where rule number one really comes into play. If you’re sharing affiliate links on your Facebook Page, make sure they’re few and far between.
Second, it’s a good idea to create a few new personal boards that are used solely for the purpose of pinning products that are for sale (using your affiliate links of course). For example, I have created a personal board called “Gorgeous Throw Pillows and Bedding.” The description for the board is “This board is full of gorgeous throw pillows, accent pillows, decorative pillows, duvet covers, sheets and bedding. Changing your throw pillows and bedding is such an easy way to refresh any room on a budget!” I pin beautiful products to it and edit the urls of the pin to my affiliate links, using the process described above.
What I love about affiliate marketing is it is so easy to get started! You don’t have to have a huge audience and you don’t have to spend hundreds or thousands of hours creating your own products. Plus, for a lot of people, it is a natural fit. Think of how many times a month you refer a friend to a great place to eat, a life-saving toy, or your favorite new mascara. If you are already doing that, chances are you will rock at affiliate marketing.
We’re not going to tell you which eCommerce solution is the best for you. Each person has their own preferences. You may already have a solution in mind. Heck, you may be too lazy to try a different one. That’s fine! We support a number of integrations for eCommerce, including for PayPal, Stripe, Shopify, and more, and each of them can do the trick. But typically affiliate managers who enjoy Shopify enjoy it for one of the following reasons:
Your site has some great FREE content. I love the stuff on affiliate links. Most sites just give very high level info on making money with affiliate links. I even purchased content from another blogger that didn’t have some of the great info you give for free. I have a website but I have a ton of Pinterest followers and about 7K views per mo. so I really want to monetize that. Thank you for your content!
FriendFinder is an adult-friendly network of dating websites that has a terrific affiliate marketing program, both in terms of customer service and commission rates. Because they rely heavily on affiliates to recruit new members, they treat their affiliates like true business partners. They have a solid reputation for payment and security, and have frequent special offers. Checking into your affiliate account at FriendFinder is always a fun experience, and often a profitable one.