Nordstrom Rack’s recent partnership with Shopping Links is an outstanding example how influencer marketing can be coupled with affiliate marketing to drive not only brand awareness but also traffic and sales. By utilizing the Shopping Links Influencer marketplace, Nordstrom Rack was able to simplify the process of identifying and gifting influencers at scale. Individually-selected Influencers created a series of social media posts supported with blog posts to showcase Nordstrom Rack’s products to more than 500,000 potential customers.

With over 1 million followers, this husband-and-wife duo started their recipe blog back in 2012, and make money from Amazon sales as well as on-site ads. They post delicious pictures of the best parts of recipes to really grab your attention and their Instagram page achieves a high level of engagement. The aesthetics are broadly appealing — their last post alone got over 16k likes.


Early on in my stay, I was assigned the Affiliate Marketing beat, and I found that one of the best ways to familiarize myself with the industry in an efficient manner was through social media, specifically Twitter. I had bookmarked a ton of blogs and affiliate network websites, but it was the simple act of following various Twitter accounts (and occasionally talking with them through direct messages) that really helped me get a feel for the world of performance marketing.
Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer can command as much as $300,000.
Sure, you can sell to passerbys as you physically man the stand yourself, but you realize that you can sell more if you have some help. So you could hire a salesperson to sell some lemonade at another stand you own down the street. It’s a good idea, but there’s a lot of additional costs: the extra stand, the salary for your new employee, and a batch of lemonade that might not even sell.
Tweets are short and crisp but they need to hit the sweet spot. A tweet that seems cold is not likely to make any conversions. Make sure you personalize the message each time you are promoting a product. How is it relevant to your followers? What will it help them do? Why should they buy it? Knowing the answers to these questions will help you create a message that your audience is willing to buy into. As previously mentioned, you may also add a link to your blog.
Affiliate marketing has now invaded Hollywood? We know it invaded US politics in Washington as some politicians (current and retired) are silent affiliate marketers or in MLM. Maybe we can look forward to hearing in the next few years about more celebrities going from actors and actresses to home-based affiliate marketers. Wouldn’t that be something?
After finishing her Masters Development Management in London, Anna moved to India where she is supporting a start up that's organising responsible volunteering opportunities. When she isn't writing blog posts, you can find her tasting her way through every single Indian dish she can get her hands on, or breaking her tongue in hopeless attempts to learn French.
By showcasing articles written by trusted thought leaders in the industry, you can position yourself as a thought leader as well and gain credibility in the social media space. The authority of the sources you promote is transferred to you in the eyes of your readers, so choose content that’s in line with the type of authoritative voice you want to cultivate.
If you want to go deeper, again, social media listening is your friend. I mentioned Twitter above as a platform where you’re welcome to interact with strangers. Set up your queries in such a way that you’ll be able to find relevant conversations. For example, if you’re promoting an app to enhance productivity, set up such queries as “how to improve productivity”, “productivity hacks”, “apps for productivity” and anything else that your brain can come up with. You can do the same for your blog. With a Boolean search mode, you’ll be able to customize your queries to find people who’re looking for recommendations, conducting market research or even complaining about competing products. Once you found these posts, you can offer them a solution with your affiliate link (again, be nice and natural).
JVZoo was founded in 2011 and has since rocketed to near the top as one of the most popular affiliate programs out there. JVZoo is unusual in that there are no upfront costs for either publishers or merchants (advertisers). JVZoo’s income is exclusively from charging fees (to both the merchant and the affiliate) after a sale has been made. It is also unusual in that it pays commissions “instantly” via PayPal rather than once a week/fortnight/month like other affiliate programs.
Possibly the most important demographic you could factor in while shaping your affiliate strategy is age. Affiliate marketing means continuously trying to incorporate the newest marketing trends into your gameplan, but this money is as useless as data without analysis if you aren’t reaching the right audience on the right platform. In a study conducted by Envision Creative, around 90% of 18 to 29 year-olds interact with social media in some way, shape or form. It follows that success with millenials equals a continued need for staying up to date with new social media marketing trends. When targeting younger demographics as an affiliate, think about launching incentive programs for those customers who refer others to your business or product. These pseudo “loyalty programs” serve as extremely effective digital word-of-mouth. Also consider offering discounted services or products for promotion on social media.
Creating a blog is also a great idea to along with your products. Not only does it give you the ability to showcase your products, but it keeps your readers up to date with upcoming products, promotions, descriptive posts, social media sharing, email list building, etc. Here is a FREE 7-Day email course on how to start a profitable blog if you are interested.
This is Simon, thank you for your post, it is very helpful for me. However, we are a lighting company, and we are plan to try the Affiliate Website to increase our sale. But it seem that there are many different Affiliate website to be chose and some of them also need pay some fee to begin, so as we just begin to do this, which website is your recommend ?

Google Penguin has made the rules of link placement stricter than before. The website owners have to remain careful regarding the links. Some websites that accept your guest posts or other content remove the links from the body of the content, if they find it too promotional or unrelated to the topic. But, social media allows you to put as many links as you want without penalizing you. You just need to ensure that these links must be useful to your followers or subscribers.
Affiliate marketers are always smarter and know what their audience wants. The most successful way to use affiliate programs is to try and promote the products and services that match the needs of your audience. In short, try and educate your audience about the relevant products and the services that they are interested in and give them the right content for their product. This will help in generating more sales.
You don’t need to buy an expensive camera or drone. You can produce top notch quality videos using just your smartphone. One thing that you do need to work on though, is the editing. Get very good at editing or pay somebody to do it for you. It would be great if you took the trouble to learn to edit well. it’s a useful skill that will pay off very well in the long term. Psst…it’s not that hard – really!
JVZoo lets you both host and create landing pages on their own website, so it’s far better suited for professional marketers who want to flood the internet with offers, many of them for courses to make money. You don’t need your own website to participate in JVZoo, but you will need to know how to drive traffic to a landing or squeeze page in order to profit from being a JVZoo affiliate.
Digital Camera. If you want to make your own real life footage, you'll need to invest in a digital camera. The cost of this item depends on the quality of footage you want to take; these days you can buy cameras which shoot 4k footage, but you may only want standard HD. If your budget is tight, an iPhone camera can do a good job these days, especially if you have one of the newer models.
Netanel Baruch, an Online Marketer at Commun.it - after 3 years as a business owner as a Wedding planner, join to the worlds’ entrepreneurship with a passion for marketing and especially for content marketing. Managing the marketing activity of Commun.it, and our community on Twitter. If you have a crazy idea of how to cooperation, feel free to share with me.
Listening to what people are talking about differentiates extraordinary digital marketers from ordinary ones. You have to stay in tune with what people are saying about your products in general; what are their preferences, how would they like these products to be instead, what would solve their problems and so on. Twitter is an amazing platform that can help you gain insight into these problems and that, in turn, will help you choose the best type of product or service to market.
Computer scientists Arunesh Mathur, Arvind Narayanan, and Marshini Chetty compiled a random sample of hundreds of thousands of videos on YouTube and millions of pins on Pinterest. They then used text extraction and frequency analysis to investigate URLs located in the descriptions of these items to determine whether the URL or any redirects behind it connected to an affiliate network.
Hi Jamie! Thank you for the great information. I just learned about affiliate marketing last week. The source however, is an older couple who work for World Wide Dreams Builders (WWDB). So, basically Amway. After researching a bit. I have no interest in WWDB and. (It sounds like years of recruiting people with minimal payout) Though, I am highly intrigued by e-commerce and affiliate marketing. Before your post the company I recognized was Amazon. Can you please tell me if that will be the best 1st step. I am currently an unemployed student Veteran. So plan to fully emerge into this business regime and would greatly appreciate your advice on this!!!
You only have 280 characters to sell your product. That really isn’t a lot. This is eaten up pretty quickly especially if you post a link on Twitter even if it has been shortened. Why do your followers need the product that you are promoting? What good will it do them? Will it solve their problem? It sounds daunting but in some ways having a very limited amount of text can actually be a good thing. Some affiliate marketers try to put in too much information on Facebook or Instagram and they put potential customers off. With Twitter, you have to sell the product right away and marketing in Twitter can often be more effective.
These guys post in-depth product reviews and comparisons that are some of the best around. If you want an informative breakdown of whether you should buy something or not, The Wire Cutter is an amazing resource. Their Twitter feed links directly to these reviews along with great pictures, and it’s easy to see why they have more than 80k followers — they are a major player in affiliate marketing.
Once you have been following people for a few weeks, check out the list of everyone you are following. If you don’t see the words “Follows You” next to their name, you are not being followed by that person. If you don’t find their Twitter feed particularly helpful or interesting, feel free to remove them from the list of people you follow so you can add others. You do need to be a bit careful about this as constantly following and un-following large groups of people can be considered spam. I very highly recommend you read Twitter’s policies on following and un-following people.
Given the NLP and basic machine learning methodology of the paper, these numbers should be perceived as a lower bound on disclosures. The researchers also didn’t evaluate audio or video to see if an influencer disclosed affiliations in the content itself rather than in the text. Nonetheless, it is clear that much of the influence economy that exists on these platforms remain cloaked from everyday users, despite being in clear violation of FTC guidelines and rules.
You have to remember that on Twitter, you only have 140 characters to work with. (At least for now–who knows what will happen with this 280 character limit in the works.) Your link takes up 23 characters of your tweet, even when you don’t use a link shortener, so you have 117 to say what you want to about the product and disclose that it’s an affiliate link. So you need to be short, sweet, and to the point.

Social media is one of the most powerful tools we’ve gained in today’s modern technological age, and this goes for marketing and beyond. With mindful use, social media for affiliate marketing can be an invaluable tool to your affiliate marketing success, as well as your networking with other fellow affiliate marketers. In such a socially driven business, this networking aspect is an important one, and one that isn’t often thought of but is benefitted from greatly.
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