Unfortunately, many people in charge of affiliate programs believe that they do have to be some sort of Facebook whiz or Twitter wizard, and as a result end up ignoring the platforms completely. Luckily, with how things are set up at LeadDyno, you don’t have to know very much at all about social media in order to get your affiliates up and running on the most popular platforms of today.
Facebook is the second most popular social media platform in the world. As good as it sounds, it’s not the most affiliate marketing-friendly platform, but you can still find a way to promote your links there. Set up an official page for your website if for some reason you don’t have one yet. Facebook allows you to put a lot of information about your website, so use it: let people who stumble upon your page by accident know who you are and what you do.
If you would like to provide your affiliates with a Shopify coupon code that they can give out to people instead of giving them their affiliate link, this feature is what you would use. When this feature is implemented, if a customers uses an affiliates promo code, they will get a discount for their purchase and the affiliate will get credited their commission for referring the sale.
I am so delighted to have my friend Tasha from Designer Trapped in a Lawyer’s Body here today to talk a little bit about blogging strategy– and more specifically, monetizing your blog! Tasha is my go-to source any time I have questions about using affiliate sales as an income stream for my site, and I know you will find the information she has to share incredibly helpful as well. I’ll let her take it from here!
In the past, bloggers could only promote affiliate products via Pinterest indirectly by linking to a blog post that contained affiliate links. But now, if you are a blogger who has already joined affiliate programs for your favorite retailers in your niche, you can now share your affiliate links directly on Pinterest. That means that instead of creating a post to drive readers to, you can now pin and image of a product you love with your affiliate link on Pinterest. You can see an example of one of my “affiliate pins” below.
In the beginning, the tracking capabilities of affiliate marketing felt revolutionary: marketers were giving trackable links to publishers, with the publisher earning a commission every time a reader made a click or a purchase. Leveraging this newfound transparency opened up an opportunity for publishers to monetize their content without having to sell banner ads and pop-ups, while brands could now have a trackable, results-driven strategy for their marketing spend.
Alexis Grant is an affiliate marketer, but she’s got other business models running too. She runs a content creation company, a site for writers, and has a bunch of training programs and other excellent resources. But she also does a lot of affiliate marketing, and she reveals her earnings, which is extremely interesting. Check out her recent post, Affiliate Sales: A Realistic Guide for Earning Revenue From Your Website.
Like titles, one of the first images we see for your videos are thumbnails. Creating a good thumbnail is a delicate skill- you want to try and make the thumbnail stand out from the crowd but you don't want it to appear amateurish. Different niches have different standards for thumbnails. Gaming thumbnails will usually be very bright, big bubbly text and attempt to give off an "awe" factor. But informational videos will usually have simple thumbnails with elegant text so that they appear professional.
When you use LiketoKnow.it, you’re able to tag the products in each of your photos. Anyone who has signed up to receive LiketoKnow.it notifications will receive an email with each of the products and a link to buy it. And because LiketoKnow.it is a “subaffiliate network,” they work directly with the brands and you don’t have to worry about disclosures on your posts.
So where do you start? Firstly, find online communities dedicated to your topic of interest (related to your website or a product you’re trying to promote). Join Facebook groups, Twitter chats and forum boards. Start to engage with people, but don’t go straight into promoting yourself or a product. Be nice, be fun and give genuine advice. When you feel like the conversation calls for it, insert an affiliate link and say why this product would help in this particular situation. That way people will trust you and will be more inclined to buy the product.
It takes discipline to stick to this rule. Maintaining a monthly promotional calendar can help you develop your 4-1-1 practice, while also ensuring you don’t repeat content. A promotional or social-editorial calendar also helps coordinate any seasonal discounts or promotions you plan to offer. We know what you’re asking, “If 4-1-1 is so much work, and limits how much I can promote my own content, why should I use it?”
Murphy also says, "Twitter demographics offer a wider and more conversation-based audience when compared to Instagram, blogs and so on." In most cases, if you're a member of Online Affiliate World, you'll have your own website - but what you write on there is only part of a wider content marketing strategy. If you want new users, and you want them to click on your affiliate offers, you need to attract them there.