Murphy also says, "Twitter demographics offer a wider and more conversation-based audience when compared to Instagram, blogs and so on." In most cases, if you're a member of Online Affiliate World, you'll have your own website - but what you write on there is only part of a wider content marketing strategy. If you want new users, and you want them to click on your affiliate offers, you need to attract them there.
Any commission that you are going to pay is an investment in your business. Amazon, for example, has an affiliate-marketing guide that grants a 10 percent commission for promoting a set of luxury stores. However, your final decision should stay in tune with the budget of your company. If you offer the highest commission rates to attract the best affiliates, make sure you have done the necessary calculations properly.
Keep in mind that it’s important to promote affiliate product links authentically. Refrain from being salesy and remember that your primary job is to help readers or customers find products that are useful, inspirational, and beautiful. Focus on sharing products that make your audience members’ lives easier, and you’ll naturally increase clicks and sales.
It is also useful to consider whether your products have varying markups as you come up with your default commission rates. This is because you might want to incentivize your affiliates to generate more sales on products that are already earning you higher profits. If you want to create a set rate instead, you’ll want to find a percentage that takes your varying markup rates into consideration. Instead of creating a single set commission rate, some affiliate marketers opt for a tier system where different commission rates are assigned to different product categories.

The bulk of the offers that I promote pay around $20-$40 per lead, but there are others that pay more and less. However, you don't want to get caught up solely on what an offer pays because how well it converts is just as important. For example, if you have an offer that pays $9, but if it converts at 2X or more of a $20 offer, then it will perform about the same and possibly better. At the same time, if you have an offer that pays $90 and it converts poorly, it may not even be worth promoting.
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