This is a guest blogpost by Anna Bredava, Marketing Specialist at Awario, a social media listening tool, which brings instant brand mentions from everywhere online. Anna has several years of experience and has managed around 20 social media profiles for several companies. She specializes in affiliate marketing and social selling. Find her on Twitter and on LinkedIn.
Lack of Merchant Diversity.  There seems to be very little merchant diversity within tweets, meaning that the same merchants seem to be promoted over and over again.  The most widely promoted merchants on Twitter are iTunes.Apple.com with 49% of affiliate tweets, Astrology.com with 5% of affiliate tweets, and Groupon with 2% of affiliate tweets. That’s according to The Search Monitor Tweet Data from December 20, 2011.   You can find a full list of top merchants promoted on Twitter in December 2011 on The Search Monitor Blog.
Besides, if you ignore social media, you are essentially allowing your competition to scoop up all that traffic while you get nothing. What if I told you that by being active on social media, you could grow your traffic 800 fold and obtain 5 million views per month just from social media traffic sources? Read this story about how it actually happened.
A popular way to promote affiliate links through social media is to place the full affiliate link on a website that you control, such as your own blog, or any site that is not hindered by long website links. Once you have done this, you then shorten the website address to the page that you placed the Amazon affiliate link on, and distribute that link.

Every single brand has a different commission rate. So Amazon’s will go up to 10% depending on how many products you sell in a month. But some brands will only do 5%, and some will do 50. Some will do 20. So you’ll have to look in the terms and conditions of that advertiser to see what kind of commission they get and whether you want to work with them or not.


Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.
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Follow these steps and you’ll have created yourself a spreadsheet unique to your social media following, and explains exactly how to use affiliate marketing to best benefit them and you. You’ll know what programs to post on which networks, at what times, how often and plenty more. You’ll also know that these programs are easy to use and don’t cause you any trouble.
Many youtubers are already signed up to large affiliate programs like Amazons affiliate program, but don't realize how much more they could be making. There are hundreds of different affiliate programs out there, so it's worth shopping around for the right ones, but if you're looking for a place to start, here are the 10 best affiliate programs for youtubers.
To summarize, the benefit of using an affiliate network to find affiliates suitable to your product niche is that you already have access to a pre-built audience of quality affiliates, ranking them among some of the best affiliate programs. The perk of creating your own ecommerce affiliate program, on the other hand, is that you have more control over it and will likely pay fewer fees. Keep in mind that the downside of creating an ecommerce affiliate program from scratch is that you’ll need to find your own affiliates, which can be a challenging aspect of affiliate marketing for beginners. Fortunately, if you already have a substantial customer base, you can also allow your customers to be affiliates as influencers, a common trend on blogs or platforms like Instagram. This can even help turn them into evangelists for your brand.
Hi Kate, on Pinterest, you can add the affiliate URL when you create the new pin on your account. If you already have the pin made and want to add the affiliate link, you can just “edit” the pin and change the URL. Hope that makes sense. In the book, Elise has a step by step tutorial with photos on how to add the URL to Pinterest in case you need more help.
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